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Business and Blogging

Archive for April 2007

April 30th, 2007

More Blogs from the b5media Business Channel

What if a business person could have a place on the Web where there was a collection of blogs which were:

- focused consistently on business issues
- informative and even entertaining
- written professionally
- by bloggers respected by their peers
- updated regularly and at least several times a week?

You’ve read my mind.
It’s here, at the business channel […]

By Des Walsh -- 1 comment

April 30th, 2007

Making Money with Advertising on Your Blog

The emphasis of this blog is on how blogging can work as part of an overall business strategy, especially for marketing and communications. Not so much on how to generate income directly from the blog itself.
However, the two are not incompatible. As well as having advertisements for its own products or services, a business could […]

By Des Walsh -- 1 comment

April 30th, 2007

Assessing Levels of Social Computing Participation for More Effective Marketing

I’m working with some colleagues on a couple of business initiatives and as a keen blogger I am naturally thinking about how to use blogs to help with the marketing.
And precisely because I am a blogger and I read and comment on other blogs, check my RSS readers regularly, listen to podcasts and am generally […]

By Des Walsh -- 0 comments

April 28th, 2007

Mini-Blogging: Interesting Discussion about Twitter

This week I wrote on my Thinking Home Business blog, a couple of posts about Twitter.
Twitter is described on Wikipedia as:
…a social networking and micro-blogging service that allows users to send “updates” (text-based posts, up to 140 characters long) via SMS, instant messaging, the Twitter website or an application such as Twitterrific. These updates are […]

By Des Walsh -- 2 comments

April 25th, 2007

Really Simple Explanation of RSS, with Pictures

Lee LeFever has provided a very neat explanation of RSS, with pictures, in his Video: RSS in Plain English.
Elegant and entertaining.
He gives some examples of readers. I would be adding BlogBridge.
This video link is one to send to your friend or family member who could benefit from RSS, especially if his or her eyes glazed […]

By Des Walsh -- 1 comment

April 24th, 2007

Interactive Webinar on Search with John Battelle

My post yesterday on feeds was triggered by an invitation I had received to a webinar with John Battelle.
The event is billed as: Search as the next interface - a conversation with John Battelle.
John Battelle is an entrepreneur, journalist, professor, author and currently founder and chairman of Federated Media Publishing. He writes lucidly, […]

By Des Walsh -- 0 comments

April 23rd, 2007

Why “More” Can be Less in a WordPress Feed

From time to time I notice in one of my RSS feed readers a post or two on the general topic of full feeds vs. excerpts. It’s been on my list of Things I Must Get Around to Understanding Better.
Some bloggers like to syndicate only a partial feed, or excerpt, not the whole article or […]

By Des Walsh -- 12 comments

April 21st, 2007

Call for a Blogger Who Knows Feed

RSS, webfeeds, syndication - very important concepts to understand for maximizing the reach and effectiveness of any blog.
So it’s good that in the Technology channel on our b5media network we have a blog dedicated to helping the rest of us understand what’s what in the world of feed - see A Feed is Born.
One slight […]

By Des Walsh -- 0 comments

April 20th, 2007

Business Blogging, as with Other Business Activities, Needs Persistence

At a business breakfast I attended last Wednesday, the speaker was a legend of Australian business, Bob Ansett, who as his website says built Budget Rent a Car from scratch to a multimillion dollar enterprise. And in the process he became famous in Australia as a business innovator. Knowing of him and something of […]

By Des Walsh -- 1 comment

April 19th, 2007

Why a Business Blog? Here Are 5 Good Reasons

As more and more businesses establish blogs and as the mainstream media carry articles about business blogs, it is becoming much less of a challenge for me to help business owners understand why a blog might be good for their business.
But one issue that I find comes up a lot is that of finding the […]

By Des Walsh -- 3 comments

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