My Time to Get Serious About Video post on May 23rd was written and referenced in the context of Google’s recently announced universal search model.
At the time of writing that post I was finding it a challenge to discover a concise, well illustrated explanation of how universal search manifests itself in practice.
Better late than never, […]
After posting the item Business Blogging in China, I remembered a particular blog which I could appropriately have made reference to.
Jeremy Gordon’s China Business Blog has been going since May 2004, which is a pretty good run in the world of business blogs, and in that time he has racked up just over 500 posts. […]
Earlier this year I had the pleasure of being on a panel about blogging, at the ad:tech interactive marketing conference in Sydney. The audience was mixed, ranging from the large proportion who indicated they did not have blogs to pro blogger Darren Rowse, who included some comments on the session in his report […]
For some months now I’ve been hearing plenty of people going on about the importance of video for online communication and marketing. But up till now it’s frankly not been on my high priority list to get into.
Google’s announcement last week on its move to a universal search model “that will offer users a more […]
Today on the b5media business channel we are looking at the theme “work and play”.
I thought about virtual worlds, such as Second Life.
In an interview with me last December, Debbie Weil, author of The Corporate Blogging Book, asked me if I had tried Second Life. I hadn’t, and the question took me a bit by […]
In my endeavours to communicate to business owners and executives the potential benefits of blogging, one of the challenges I’ve been facing is how to explain satisfactorily the broader context of social media and social networking.
And when I can hold their attention long enough to communicate something about the social media/social networking revolution, my next […]
I do understand that people can have a range of perfectly rational reasons for having anonymous blogs, for example people who are concerned that they could lose their jobs if their true identity were known.
Such as the anonymous waiter behind the long-established and compulsively readable Waiter Rant.
And see the fascinating array of blogs at Work-Related […]
I used to think succession planning in business was essentially or primarily about having a process and a plan to replace the CEO when he or she moved on - or was moved on.
That was a while ago and shows that in fact I wasn’t thinking a lot about succession planning.
My friend Stephen Sandor, an […]
In the first post of this short series on monetizing your blog, one of the distinctions I mentioned was between direct and indirect income:
On direct vs. indirect income, many blog posts about monetizing blogs, or even whole blogs dedicated to the subject, are focused on direct income, such as from advertising.
But how to do it […]
One person who is an outstanding encourager of other bloggers is ME “Liz” Strauss, a colleague here on the b5media business channel, whose Successful Blog site features the Successful and Outstanding Bloggers award - the acronym for which is of course S.O.B.
I was thrilled to find I had received the award and am now proud […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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