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Business and Blogging

Archive for January 2008

January 31st, 2008

How NOT to Build Good Relationships with Bloggers

Establishing good relationships with bloggers is a good way to raise visibility for your company.  Most businesses that give it a sincere effort will find that it is not that difficult to get in the good graces of bloggers.  Some businesses though struggle with the changes to the new ways of marketing.
The following is an […]

By Liz Fuller -- 4 comments

January 30th, 2008

Kodak: A Thousand (Blogging) Words Are Better Than A Picture

One of our goals here at Business and Blogging is to take a look at the blogs that are aleady out there, focusing first on blogs from some of the leading corporations.
Liz outlined the criteria for reviewing blogs on her post, Business Blogs: The Good, The Bad and The Ugly. Since then, she’s reviewed the […]

By Laura Spencer -- 8 comments

January 29th, 2008

How to Build Good Relationships with Bloggers

(www.businessandblogging.com) After reading the recent articles about Zappos and the Red Cross benefiting from good relationships with bloggers, you might be considering how your business could benefit from good blogging press too.
Four ways to get good press from bloggers:

Give good customer service, sell good products, and implement good business practrices, and hope that bloggers notice, as happened […]

By Liz Fuller -- 5 comments

January 28th, 2008

How One Non-Profit Organization Uses Blogging

(businessandblogging.com) Last week Liz asked the question, How Many Non-Profits Blog?
During the past week I’ve had the opportunity to discuss blogging with a member of a non-profit organization that is very much committed to blogs and to social media. That member has agreed to share their insights with Business and Blogging readers through an interview.
I’d […]

By Laura Spencer -- 6 comments

January 27th, 2008

Coffee Break

(www.businessandblogging.com) This week, the coffee is hot and so are these topics!
Brian Clark at Copyblogger asks the question What is a Blog? And while you may think this is a pretty straightforward question, Brian had 93 comments at last count - making me realize that perhaps Blogging is not so simple afterall……
One thing I’m […]

By Liz Fuller -- 1 comment

January 26th, 2008

Blogging - The Project Manager’s New Best Friend?

(businessandblogging.com) A lot of our conversation about blogging and business has focused on customer relationship or marketing. There’s a lot more to it than that, as many project managers have discovered.
One of the key elements in project management is communication. Traditionally, project management communication has been done through meetings, progress reports, or phone calls. […]

By Laura Spencer -- 4 comments

January 25th, 2008

When Sorry Seems to be the Hardest Word

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Kelly from TaxGirl, is the head of our b5media business channel.  She sometimes likes to challenge us with thought-provoking questions to keep us on our toes.  This month, she asked both Ali from Greener Assets and me to ponder the following question:
Companies which engage in potentially harmful behaviors with results such as environmental dangers or […]

By Liz Fuller -- 7 comments

January 24th, 2008

Business Blog Case Study: Correcting a Misperception About Your Company

(businessandblogging.com) Liz and I noticed this post at Behind the Buzz, which describes a scenario in which a business, Vodafone (a mobile phone network in the United Kingdom), had to deal with a customer service problem.
The scenario is this:
Vodafone was trying to contact customers by phone, but customers were not sure whether the calls were […]

By Laura Spencer -- 0 comments

January 24th, 2008

Odd Blog Couple: Social Media and the Public Good

(businessandblogging.com) The Business Channel at b5media is examining the issues, two bloggers at a time. It’s called the Odd Blog Couple, and it allows to b5 bloggers to present their opinions on the same question.
For this project, I was paired with Bridget Wright of Biz Chicks Rule.
Our issue is a two parter:

Should online social networking […]

By Laura Spencer -- 7 comments

January 23rd, 2008

Why Your Business Can’t Overlook Blogging

(businessandblogging.com) Regardless of which side you and your business take on the “To Blog or Not to Blog?” debate, there is one reality you must face: 
Bloggers are talking about You.
They are saying what they like, what they don’t like, what they would like and what they could like.  They are repeating news, gossip, features and […]

By Liz Fuller -- 0 comments

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