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Business and Blogging

Archive for February 2008

February 19th, 2008

Does Your Blog Have the “Wow” Factor That It Needs?

(www.businessandblogging.) You know when you see it.
It’s that special something that makes you pause when you see a blog and think to yourself, “I’ve got to come back here.”
You may even bookmark that blog for future reference. Why? It’s the “Wow” factor at work.
Browse through any list of the most popular blogs and you’ll notice […]

By Laura Spencer -- 12 comments

February 18th, 2008

What Eleanor Roosevelt Could Teach You about Blogging for Business

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(www.businessandblogging.com)
Eleanor Roosevelt was a woman who was ahead of her time. Not only was she an activist with progressive opinions on human rights, equality and politics, she was the original blogger.
While it’s true she didn’t have access to the world wide web and she never heard of Google Page Rank or SEO, she did have […]

By Liz Fuller -- 2 comments

February 17th, 2008

Coffee Break

(businessandblogging.com) The past week has been an interesting one for those of us who follow business blogging and social media. Here is some Sunday reading to help you get caught up with the latest. So grab your cup of coffee. Sit back, relax, and enjoy the reading!

A new social site to watch - FastCompany.com - […]

By Laura Spencer -- 0 comments

February 16th, 2008

Feedback: The Breakfast of Champions

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(www.businessandblogging.com)
One of the reasons that both small and large businesses  cite for not wanting to start a blog is their concern over customer feedback. They worry that by opening up their blogs to comments, they will receive a preponderance of negative feedback from dissatisfied customers. They fear that the happy customers will remain silent. Their reputation […]

By Liz Fuller -- 1 comment

February 15th, 2008

SIIA Survey Results - Roughly Half Of IT Companies Have Blogs

(www.businessandblogging.) Liz and I have been following the use of blogging as a tool by businesses of all sizes. Last month Liz looked at the question: How Many Small Businesses Have Blogs?
Liz was amazed, and so was I, to find that only five percent of businesses with less than 100 employees have a blog.
When the […]

By Laura Spencer -- 6 comments

February 14th, 2008

Interview with Karen Putz: Deaf Mom Denied Service at Steak and Shake

(businessandblogging.com)On Tuesday’s post, I wrote about the PR nightmare facing Steak and Shake after an employee denied drive-thru service to Deaf Mom and Blogger, Karen Putz.  With your help,  we analyzed how Steak and Shake was handling the mini-crisis, what they should do next, and what other businesses, including yours, could learn from the situation.
On Tuesday’s […]

By Liz Fuller -- 5 comments

February 13th, 2008

Online Reputation Management and Business Blogging

(www.businessandblogging.) Everyone knows how damaging gossip can be. Whether it’s true or untrue, gossip can hurt.
Now the gossip has gone online and it can hurt your company. It can hurt a lot.
Yesterday Liz blogged about Steak and Shake and mentioned how unfortunate it was that Steak and Shake didn’t already have a corporate blog […]

By Laura Spencer -- 8 comments

February 12th, 2008

Crisis Case Study: Steak and Shake Refuses Service to Deaf Mom

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(www.businessandblogging.com) Yesterday Laura wrote about the use of blogs as part of a company’s crisis management plan.  Today I’d like to discuss a real-world PR crisis that is currently unfolding.
It’s an interesting look at how quickly an incident can take on a life of its own - before a company can even begin to respond […]

By Liz Fuller -- 18 comments

February 11th, 2008

When A Crisis Hits, Where Do You Want To Be?

(www.businessandblogging.) Blogging, of course…
When something goes wrong in your business, you want to be able to get accurate information to the public - and quickly. What better way to do that than with a business blog?
Remember, your customers are likely to have blogs. They won’t hesitate to pick up on negative information about your company […]

By Laura Spencer -- 4 comments

February 10th, 2008

Coffee Break

(businessandblogging.com) Welcome to another Sunday Coffee Break. I hope you take a moment to relax and enjoy some of the interesting items we’ve found this week. And as always, please share any items you’ve found in your own web wanderings.
First, a look at the morning papers - the LA Times’ Ann Brenoff […]

By Liz Fuller -- 8 comments

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