When I wrote Tuesday’s post on the crowded blogosphere, I had no idea of the can of worms that I was opening.
While most commentators seem to agree that there is still room on the Internet for good content, after I wrote that post I ran across two additional posts that really emphasized the nature of […]
When you write a blog, especially if you are a solo practitioner who provides a service, such as accounting, marketing, law, coaching, etc. it can feel a lot like it is a one-way relationship with your readers.
You are giving and giving every day, providing your insight and expertise and sometimes, especially in the early, lonely days […]
Is the blogosphere getting too crowded for my business blog to do any real good?
It’s an excellent question, and one that you may have been wondering about your own business blog.
The truth is that blogs launched now are not going to get the same kind of immediate attention just for existing that blogs launched ten, […]
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As Laura and I’ve mentioned previously, it is not necessary to have a blog in order to engage with bloggers.
One way to promote your business is to create pictures, videos or articles that are worth blogging about and then make them available to the blogosphere. If the item is good enough, it can spread […]
Happy Mother’s Day! It’s time for another coffee break. Help yourself to some cream and sugar if you like, we’ve even got a special coffee cake set aside for you this week.
Once you’ve settled in, I’m sure that you’ll enjoy this week’s coffee break picks.
Last weekend was SOBCon, so naturally the blogosphere is full of […]
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Dear Business and Blogging,
I took your advice and started a blog for my small business. But so far I have seen very little traffic. Am I doing something wrong or is this whole thing a waste of my time?
Signed:
Writer’s Cramp
Dear Writer’s Cramp,
Many people think that all they have to do is create a blog, […]
Does your Mom blog?
If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does.
Just in time for Mother’s Day, Mom blogs are in the news again. I found this link (via An Island Life) to a Today Show interview with the popular blogger, Dooce.
Not […]
In my last post I wrote about the challenge that corporations face in building trust with their potential customers. Not too surprisingly, word of mouth feedback from “people just like me” was seen as more credible than advertising or public relations.
Based on reports like this, it’s only natural then that PR departments decide to influence […]
Today’s Houston Chronicle has the story of a website developer who lost her Internet service unexpectedly.
Facing an outage of several days the website developer, Tracey Lee Wallace, was frustrated. Wallace used her Blackberry to access the microblogging tool, twitter, and tweet her discontent about the situation.
Fortunately her service provider, Comcast, has a someone monitoring Twitter […]
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Who would you trust more to tell you the truth? The CEO of a major corporation or one of its employees? Corporate advertising or a blog? A story on TV or a story from a friend?
If you are like the respondents to the latest Trust Barometer survey conducted by Edelman PR firm, it would be the employee rather than the CEO, a […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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