Blogging and Increased Traffic: Some Interesting Numbers
Any business owner contemplating a current or prospective investment in blogging, which will probably be an investment more of time than money (although with opportunity cost, it’s all money), will sooner or later want to make some assessment of the return on investment (ROI).
That’s not an easy call. Charlene Li at Forrester has a post Calculating the ROI of Blogging, which outlines some of the challenges of calculating the ROI of blogging and a suggested matrix and related considerations for doing the calculations. She also links to Constantin Basturea’s ROI tag on del.icio.us, where there are more recent references.
I’m no statistician, and I have to admit that sometimes this business of measuring the ROI of blogs makes my head spin. So it was interesting and refreshing to read Robert Scoble’s report of attending a presentation by Robert Cringley. No slouch himself in the business of building a numerous readership, Scoble was impressed with the numbers Cringley quoted for his blog.
He’s now a blog evangelist. He said he changed his column to a blog format a few months ago and watched his traffic go from 300,000 a week to 500,000 nearly overnight. He told the audience at the Inc. 500 conference yesterday that that blew him away — it took him many years to get to 300,000 and only two months more to get to 500,000.
I don’t know what Cringley’s business objectives are, or how he calculates his ROI, except that he has an active consulting business in Silicon Valley. My guess is that, if nothing else, those traffic numbers for his blog must please him.
Tags: Blogging, Charlene-Li, Cringley, ROI-on-blogs, Scoble
0 opinions for Blogging and Increased Traffic: Some Interesting Numbers
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: