Blogging on Broadway
I hope the recent controversy about whether or not blogging is harmful to your health hasn’t left you with the wrong impression. While many bloggers feel a need to dramatize how challenging their life is - chained to a computer, forced to come up with new and exciting material every day, living a life of isolation and loneliness….
They are keeping one little secret from you - blogging can be fun!
Blogging allows you to unleash your creativity, take control of your work, and share your interests and sense of humor with like-minded individuals.
I was reminded of the fun and frivilous side of blogging while reading three blogs that are written to support the big business of Broadway shows.
Make no mistake that Broadway is Big Business - the recent strike created losses of almost $2 million per day.
Yet the following blogs are written in an engaging, fun and non-businesslike way. All three are related to Broadway shows, but all three also take a different approach to blogging (and marketing) their business.
The first blog is the Showtime blog from Broadway World. Its goal is to increase readers’ interests in attending broadway productions (and to buy tickets from their site). As such it gives critiques of current and upcoming shows and basically gets readers excited about seeing new and existing productions.
The second blog is focused on only one play - A Catered Affair. This blog is written by four time Tony Award winner Harvey Fierstein who is the bookwriter, producer and cast member of the show. His blog chronicles behind-the-scenes happenings in the rehearsals through opening night, reviews, and beyond. Readers can’t help but feel an emotional stake in the success of the show as they read about Harvey’s fears, joys, aspirations and exhaustion as he brings his show to life.
The final blog is written by playwright David Mamet, about his new play November. Instead of giving readers real-life, behind-the scene peeks at the development of a broadway show, Mamet writes in the voice of his main character - President Charles H.P. Smith. Mamet updates it regularly and says he will continue to write the blog throughout its Broadway run. Readers get a chuckle as they read the posts supposedly written by the “commander in chief” and obviously the hope is that they will buy tickets so they can enjoy more of the humor.
Three Blogs about Broadway. Three very different approaches. All engaging and presumably effective.
What can you learn about these examples for your own business? How can you excite and engage your readers so that they want to learn more, and spend more? How can you make your blog fun for you and for your readers?
photo credit: eyeliam
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