Business and Blogging Advice Column
Dear Business and Blogging,
I took your advice and started a blog for my small business. But so far I have seen very little traffic. Am I doing something wrong or is this whole thing a waste of my time?
Signed:
Writer’s Cramp
Dear Writer’s Cramp,
Many people think that all they have to do is create a blog, and customers will read it. But that is not necessarily true. There are millions and millions of blogs in existence these days.
While most of these have become dormant, there is still a large percentage out there competing for your customer’s attention.
So, once you start writing relevant, interesting and regular posts in your blog - you need to promote it.
Here are some suggestions for getting your blog noticed:
- Clearly link to your blog on your website
- Run “blog only” specials – for customers who mention an article in your blog
- Hold contests on your blog
- Write online articles with a link back to your blog in the bio section
- Comment on other people’s blogs (there’s a space to enter your url)
- Submit your blog articles to carnivals
- Participate in topic-related forums and put a link to your blog in your signature line
- Forward links to relevant articles to existing and potential customers who might benefit from the information
With proper use, a blog can be a conversation starter with potential customers, a way to demonstrate your knowledge and proficiency and a means to drive traffic to your site.
Good Luck with your blog and let me know whether these tactics help you increase your readership for your blog.
Liz
What advice would you have given this blogger to increase traffic to his blog?
If you have questions about blogging, please email Laura or me for our advice and the advice of our readers (and don’t forget to include your blog url so we can link to it here!!).
photo credit: anaivette64
Related Stories
POSTED IN: Blogging
1 opinion for Business and Blogging Advice Column
Is The Blogosphere Getting Too Crowded?
May 13, 2008 at 2:12 pm
[…] business owner is that business blogging is more important now than ever. However, as Liz noted in yesterday’s post just having a business blog is not […]
Have an opinion? Leave a comment: