Business Blogging: Do Fashion Stores Blog?
(www.businessandblogging.com) Well the rain held off long enough for us to see the Macy’s fireworks display last night. As the world’s largest fireworks display - it more than lived up to our expectations - over 35,000 fireworks in a 30 minute show- that’s more than 1000 fireworks a minute!
After the show I began to wonder about Macy’s department store - the force behind the fireworks and the NY Thanksgiving Day parade. With all the money and effort they put into their marketing and public relations - I was sure they’d have a blog.
But - no dice.
Nor did Bloomingdales, also owned by Macy’s Inc.
And neither did Lord&Taylor, Barney’s, Ann Taylor, Neiman-Marcus, Saks-Fifth Avenue or Bergdorf Goodman’s.
Nordstrom’s however has a blog - From the Floor. Four Nordstrom employees (Kim, Lisa, Jorge and Debbi) take turns blogging about Beauty, Designer, Events, Men’s, Shoes and Trends. The blog has been in existence for about 8 months and seems to be updated regularly with engaging posts that appeal to their target market - shoppers - as well as some personal reflections such as one blogger’s reaction to Sex and the City.
As much as I enjoy the Macy’s annual fireworks and parade (and don’t want them to stop!!), I’m not sure they’re going to motivate me to go shopping any time soon.
Wouldn’t a blog that describes new items in the store be more enticing to recession-wary shoppers???
photo credit: Peter Duhon
6 opinions for Business Blogging: Do Fashion Stores Blog?
Amy Derby
Jul 5, 2008 at 7:11 pm
Liz — I am also shocked that more department stores aren’t blogging. Especially the big ones with staff web writers, etc!! Hope you’re having a good weekend. (I have never seen the fireworks in NYC — it is crowded enough here in Chicago!!)
Liz Fuller
Jul 6, 2008 at 7:42 am
Hi Amy
I agree - blogging seems like a natural fit with department stores. Hopefully more will catch on to this opportunity soon!
Enjoy your weekend!
Liz
Nabeel Amin
Jul 9, 2008 at 12:33 am
Hi Liz,
That does come as a surprise, I’ve seen increasing trend of fashion related blogs and I thought it would have caught on to retailers!
Liz Fuller
Jul 11, 2008 at 7:06 pm
Hi Nabeel
I have to believe that it is just a matter of time - blogging seems like such a natural fit with fashion and retail.
I notice that your blog is currently under revision and is offline - let me know when it is back - I’d be interested in reading it.
Liz
Hannah Zimmerman
Jul 21, 2008 at 1:22 pm
Cool blog!! The Pitch website actually just started a fashion blog called Clothes Whores. Anyone into fashion should check it out and tell us what you think. Here is a link…http://www.pitch.com
Laura Spencer
Jul 23, 2008 at 12:47 pm
Thanks for sharing your link Hannah!
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