Business Blogging on Purpose
Recently Laura asked the question, Does Your Blog Have a Purpose?
I thought it was a great question.
Hopefully you were able to answer “Yes”.
But in case you weren’t, I thought I’d give you some more ideas of different purposes that blogs can serve:
- Increase your site’s visibility on the web (SEO)
- Establish yourself as an expert
- Educate your customers
- Promote your favorite cause
- Build a reputation in your community
- Create a relationship with your customer
- Share your ideas and get feedback
- Solicit ideas from your customers and peers
- Learn more about your customers and their needs
- Improve your business’ reputation with the public
- Broaden your customer base nationally or internationally
- Let people get to know what you’re about
- Meet like-minded people
- Attract potential employees
- Showcase your products
- (Softly) sell you services
What ones did I miss? Does your blog serve one or more of these purposes? If not, why not?
photo credit: Just Taken Pics
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POSTED IN: Blogging
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