May 15th, 2008
When I wrote Tuesday’s post on the crowded blogosphere, I had no idea of the can of worms that I was opening.
While most commentators seem to agree that there is still room on the Internet for good content, after I wrote that post I ran across two additional posts that really emphasized the nature of […]
By Laura Spencer -- 1 comment
May 14th, 2008
When you write a blog, especially if you are a solo practitioner who provides a service, such as accounting, marketing, law, coaching, etc. it can feel a lot like it is a one-way relationship with your readers.
You are giving and giving every day, providing your insight and expertise and sometimes, especially in the early, lonely days […]
By Liz Fuller -- 8 comments
May 13th, 2008
Is the blogosphere getting too crowded for my business blog to do any real good?
It’s an excellent question, and one that you may have been wondering about your own business blog.
The truth is that blogs launched now are not going to get the same kind of immediate attention just for existing that blogs launched ten, […]
By Laura Spencer -- 5 comments
May 12th, 2008
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As Laura and I’ve mentioned previously, it is not necessary to have a blog in order to engage with bloggers.
One way to promote your business is to create pictures, videos or articles that are worth blogging about and then make them available to the blogosphere. If the item is good enough, it can spread […]
By Liz Fuller -- 0 comments
May 10th, 2008
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Dear Business and Blogging,
I took your advice and started a blog for my small business. But so far I have seen very little traffic. Am I doing something wrong or is this whole thing a waste of my time?
Signed:
Writer’s Cramp
Dear Writer’s Cramp,
Many people think that all they have to do is create a blog, […]
By Liz Fuller -- 1 comment
May 9th, 2008
Does your Mom blog?
If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does.
Just in time for Mother’s Day, Mom blogs are in the news again. I found this link (via An Island Life) to a Today Show interview with the popular blogger, Dooce.
Not […]
By Laura Spencer -- 5 comments
May 3rd, 2008
A few weeks ago I began examining whether or not the micro blogging tool, Twitter, could be useful as for businesses.
I first posted about the possiblities of Twitter as a Business tool with this post and made further observations here.
After a month of Twittering I’ve finally come to my conclusion (and the conclusion of the […]
By Laura Spencer -- 4 comments
May 1st, 2008
A reader recently sent me this article, Virtual reality: Chief blogger title catching on with corporations, from Financial Week. The reader stated that he thought I’d be interested in it.
The article is a discussion of the recent move that several large corporations, such as Kodak, have made to create a chief blogger position.
The new job […]
By Laura Spencer -- 0 comments
April 30th, 2008
The following is an innovative ad for Microsoft Digital Advertising but it could just as easily be an ad for the use of blogging as a marketing tool. Take a look, enjoy a chuckle and then ponder how blogging can help you establish a more meaningful relationship with your customers.
And if you want to learn […]
By Liz Fuller -- 2 comments
April 29th, 2008
Here at Business and Blogging we’ve emphasized the importance of building relationships again and again.
Recently, a real life case study unfolded which demonstrated the importance of community in a dramatic way.
CNN.com recently covered the story of James Karl Buck, a graduate student who used the micro-blogging tool, Twitter, to help secure his release from an […]
By Laura Spencer -- 1 comment
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