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Business and Blogging

Archive for the ‘Branding’ Category

April 29th, 2008

How Tight Is Your Blog’s Community?

Here at Business and Blogging we’ve emphasized the importance of building relationships again and again.
Recently, a real life case study unfolded which demonstrated the importance of community in a dramatic way.
CNN.com recently covered the story of James Karl Buck, a graduate student who used the micro-blogging tool, Twitter, to help secure his release from an […]

By Laura Spencer -- 1 comment

April 25th, 2008

Is Your Business Blog Brand Secure?

If you’re not careful, someone else might be able to use a variation of business name, blog URL, or other identifiable phrase and have access to the benefits that your brand has built up.
A post from Eliza Feree at the Babylune blog about a (possibly accidental) mixup between two mommy blog names and URLs got […]

By Laura Spencer -- 2 comments

March 14th, 2008

Companies That Encourage Their Employees to Blog

Maybe the message about the power of blogs is finally getting through to executive suite…
As I was browsing through the news stories this morning, two headlines jumped out at me:

From the International Herald Tribune, Wal-Mart unleashes employees in blogs - This post is another look at Wal-Mart’s Checkout blog, which Liz reviewed on Tuesday.
From Brandweek, […]

By Laura Spencer -- 11 comments

August 29th, 2007

What’s Your Blogging ROI?

Our guest blogger today, brand catalyst Nina Burokas, looks at the blogging question every business owner needs to be able to answer.
What’s your blogging ROI?
And does it really matter?
Biz Blogging…WORKS. It is of…MONUMENTAL IMPORTANCE. (Or can be.)
- Tom Peters, Foreword to Naked Conversations
Last year, ProBlogger picked up a conversation thread […]

By Des Walsh -- 9 comments

August 28th, 2007

8 Answers to the Question: Why do you bother?

Guest blogger Andrew Garrett provides eight good reasons for blogging as part of your business.

From the outside, spending valuable business time writing a blog looks like you’re wasting time.
From the inside, it’s hard work, but can still feel a little disconnected from your day to day operations.
The value we get from weblogging is hard […]

By Des Walsh -- 3 comments

August 28th, 2007

Beat Bad Buzz by Tracking Your Own Brand in the Blogosphere

Guest blogger Brittney Gilbert offers some practical advice for companies wanting to guard against bad buzz from the blogosphere.
When widely read blogger Jeff Jarvis of BuzzMachine, AKA Internet Rockstar bought a Dell computer that bit the dust on him, he took to complaining about it on his website. He wrote several entries about “the lemon” […]

By Des Walsh -- 8 comments

August 23rd, 2007

Sean Kelly’s Classic Post - It’s Fun Being Me: The Marketing Secrets of Denny Crane

This is the second of two guest posts this week by Sean Kelly, b5media Business Channel colleague who authors Franchise Pick. Happily, Sean has offered for re-posting here his classic Denny Crane post which appeared originally on Franchise Pick on May 21, 2007. You don’t *have* to love/hate/be appalled by/disbelieve/fall about laughing at the antics […]

By Des Walsh -- 0 comments

August 19th, 2007

Sean Kelly on The Marketing Secrets of Steve (Crikey!) Irwin

My b5media colleague and franchising expert, Sean Kelly, is a guest blogger here this week and has kindly offered the use of one of my favorites, a piece he wrote nearly a year ago on occasion of the death of the Australian crocodile guy, the improbable, one-off phenomenon, Steve Irwin.
The message is as pertinent […]

By Des Walsh -- 3 comments

July 29th, 2007

Managing Identity in a Web 2.0 World - Part 1: The Challenge

This is the first of two posts on the subject of managing our identities - and the identities of our companies - in a Web 2.0 world. This post looks at the challenge.
It is said that Charlie Chaplin once entered a Charlie Chaplin Look-Alike competition in Monte Carlo, Monaco. He came third.
More recently, noted blogger […]

By Des Walsh -- 2 comments

June 5th, 2007

Social Media on London Olympics Logo

The morning television here gave us the visual on the just-launched logo for the London 2012 Olympics.
The first site my online search brought up was the BBC, which displays the image, with the explanation
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will […]

By Des Walsh -- 4 comments

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