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Business and Blogging

Archive for the ‘Corporate’ Category

May 7th, 2008

Can Being In Touch With The Blogosphere Turn A Company’s Reputation Around?

Today’s Houston Chronicle has the story of a website developer who lost her Internet service unexpectedly.
Facing an outage of several days the website developer, Tracey Lee Wallace, was frustrated. Wallace used her Blackberry to access the microblogging tool, twitter, and tweet her discontent about the situation.
Fortunately her service provider, Comcast, has a someone monitoring Twitter […]

By Laura Spencer -- 3 comments

May 6th, 2008

Business Blogging: Who Can You Trust?

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Who would you trust more to tell you the truth? The CEO of a major corporation or one of its employees? Corporate advertising or a blog?  A story on TV or a story from a friend?
If you are like the respondents to the latest Trust Barometer  survey conducted by Edelman PR firm, it would be the employee rather than the CEO, a […]

By Liz Fuller -- 3 comments

May 5th, 2008

Did Students Go Too Far With Fake Blog?

It was with amazement that I read The True Story of a Bogus Blog by Andrew Adam Newman in Adweektoday.
Has the corporate world learned nothing about the public’s reaction to fake blogging?
In this latest fake blog fiasco, students at a college (working on a Public Relations class project that was financed by Coach) created a […]

By Laura Spencer -- 0 comments

May 3rd, 2008

Twitter and Business: The Conclusion

A few weeks ago I began examining whether or not the micro blogging tool, Twitter, could be useful as for businesses.
I first posted about the possiblities of Twitter as a Business tool with this post and made further observations here.
After a month of Twittering I’ve finally come to my conclusion (and the conclusion of the […]

By Laura Spencer -- 4 comments

May 1st, 2008

Reader Input: Should Corporations Have a Chief Blogger?

A reader recently sent me this article, Virtual reality: Chief blogger title catching on with corporations, from Financial Week. The reader stated that he thought I’d be interested in it.
The article is a discussion of the recent move that several large corporations, such as Kodak, have made to create a chief blogger position.
The new job […]

By Laura Spencer -- 0 comments

April 25th, 2008

Is Your Business Blog Brand Secure?

If you’re not careful, someone else might be able to use a variation of business name, blog URL, or other identifiable phrase and have access to the benefits that your brand has built up.
A post from Eliza Feree at the Babylune blog about a (possibly accidental) mixup between two mommy blog names and URLs got […]

By Laura Spencer -- 2 comments

April 11th, 2008

Avoid These Business Blogging Mistakes

(www.businessandblogging.com) As I was browsing through the blogosphere this morning, I ran across this post by Derrick Sorles on Common Mistakes Bloggers Make.
Derrick’s post definitely hit five of the major blogging mistakes that any business blogger could make. I thought that it would be interesting to take a look at some additional blogging mistakes.
Of course […]

By Laura Spencer -- 5 comments

April 9th, 2008

Should Fake Blogs Be Illegal?

(www.businessandblogging.com) A reader alerted me to this post about a new UK ruling on fake blogs over at ChrisG.com. (Thanks Yvonne!)
Apparently the United Kingdom (UK) is about to make creating fake blogs (also known as flogs) illegal.
We’ve posted about fake blogs here at Business and Blogging before. Back in February Liz asked […]

By Laura Spencer -- 4 comments

April 5th, 2008

More On Twitter as a Business Tool

I’ve been thinking a lot more about Twitter as a business tool this week. Apparently, so is a lot of the blogosphere.
Some of the blogosphere discussions about Twitter this past week include:

Mary Emma Allen of Home Biz Notes has written two posts: Using Twitter To Boost Your Home Business and Twittering Along With Twitter In […]

By Laura Spencer -- 11 comments

April 4th, 2008

Blogs Help Customers Find You - Real Life Example

As I’ve mentioned, my husband and I are preparing to relocate to NY city from Phoenix, Arizona.  We have already downsized from a house to an apartment so we don’t have that much to move. We found ourselves in the position of having too much to ship, but not really enough to justify the cost of […]

By Liz Fuller -- 2 comments

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