It was with amazement that I read The True Story of a Bogus Blog by Andrew Adam Newman in Adweektoday.
Has the corporate world learned nothing about the public’s reaction to fake blogging?
In this latest fake blog fiasco, students at a college (working on a Public Relations class project that was financed by Coach) created a […]
Should bloggers have limits on how they cover sports?
Apparently, many sport organizations think so. The New York Times has posted a piece today on the Tension Over Sports Blogging.
Sports franchises are beginning to recognize blogging as a form of legitimate media. The New York Times piece includes the rules pertaining to bloggers (and other forms […]
Establishing good relationships with bloggers is a good way to raise visibility for your company. Most businesses that give it a sincere effort will find that it is not that difficult to get in the good graces of bloggers. Some businesses though struggle with the changes to the new ways of marketing.
The following is an […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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