When I wrote Tuesday’s post on the crowded blogosphere, I had no idea of the can of worms that I was opening.
While most commentators seem to agree that there is still room on the Internet for good content, after I wrote that post I ran across two additional posts that really emphasized the nature of […]
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As Laura and I’ve mentioned previously, it is not necessary to have a blog in order to engage with bloggers.
One way to promote your business is to create pictures, videos or articles that are worth blogging about and then make them available to the blogosphere. If the item is good enough, it can spread […]
Does your Mom blog?
If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does.
Just in time for Mother’s Day, Mom blogs are in the news again. I found this link (via An Island Life) to a Today Show interview with the popular blogger, Dooce.
Not […]
It was with amazement that I read The True Story of a Bogus Blog by Andrew Adam Newman in Adweektoday.
Has the corporate world learned nothing about the public’s reaction to fake blogging?
In this latest fake blog fiasco, students at a college (working on a Public Relations class project that was financed by Coach) created a […]
The following is an innovative ad for Microsoft Digital Advertising but it could just as easily be an ad for the use of blogging as a marketing tool. Take a look, enjoy a chuckle and then ponder how blogging can help you establish a more meaningful relationship with your customers.
And if you want to learn […]
One of the questions that I’m frequently asked is: “how can we make sure that customers and potential customers are reading my company blog?”
The answer to the question is simple: blog about topics that interest your readers.
The trouble with that answer is that it really is too simple. The sad fact is that many businesses […]
(businessandblogging.com) As I was browsing through my morning reading, I came upon this article from Candice Choi at the San Francisco Chronicle. The article describes how blogging is starting to have a major impact on the food manufacturing industry.
Apparently blogs are springing up that are dedicated to reviewing specific food products. A review on one […]
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Hewlett-Packard has recently published free e-books on the topics of:
Marketing
Entrepreneurship
Innovation & Management
Productivity
Each e-book is comprised of three articles from small business blogs. My personal favorite is the Marketing book which has good things to say about blogging among other marketing techniques:
Top Ten Things You Can Do to Get Blogged (TechCrunch)
Five Reasons for Small Business Owners to […]
(www.businessandblogging.com) If you’re not using blogging as part of your Web 2.0 marketing strategy, then there is a good chance that the marketing boat has left port and you’re not on board.
Yesterday, Liz pointed out what can happen if your company fails to understand the importance of bloggers as a market demographic.
Today, I’d like to […]
(www.businessandblogging.com) After reading the recent articles about Zappos and the Red Cross benefiting from good relationships with bloggers, you might be considering how your business could benefit from good blogging press too.
Four ways to get good press from bloggers:
Give good customer service, sell good products, and implement good business practrices, and hope that bloggers notice, as happened […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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