(www.businessandblogging.com)
Tip: Be conversational.
One of the biggest mistakes that business bloggers make is “dumping” sales and marketing literature onto their blogs.
While it may seem like an easy thing to do (after all, you’ve already got that sales and marketing literature written), dumping your marketing materials onto the web is the entirely wrong approach to business blogging.
Blogging, […]
(www.businessandblogging.com) Are you having trouble building a community at your business blog?
Perhaps the trouble is in your headlines. For a headline to be truly effective on the Internet, it must grab and hold the reader’s attention almost instantly.
If you can’t hold your reader’s attention, then you can’t build a blog community - something that’s vital […]
(www.businessandblogging.com) Last week when I experimented by asking for business blog tips on Twitter I overlooked one fact. My Facebook account is linked to Twitter. When I tweet my tweets are automatically broadcast on Facebook.
I had forgotten this fact when I wrote last week’s post. I’m only an occasional Facebook user, so I failed to […]
Whew!
This sure is a busy time for me.
One of the things on my to do list is to purchase a used car for my oldest who just graduated from high school. Naturally, I decided to look for auto dealerships that had blogs.
Sadly, I found that not many dealerships are making use of blogging as a […]
Yesterday Laura wrote about the perils and pitfalls of abandoning your blog - putting you and your business at greater risk of having your site hacked or your abandoned url re-used for unexpected and unflattering purposes.
But there is another risk with abandoning your blog - and it comes from within your own company.
Unless you have a […]
The first temptation that many small businesses face during a recession is to cut back on the marketing budget. In today’s environment, that might mean cutting back on your business blog.
The reasoning goes something like this: if you can’t see immediate results from an expenditure, then it is expendable.
My advice to you about cutting back […]
When I wrote Tuesday’s post on the crowded blogosphere, I had no idea of the can of worms that I was opening.
While most commentators seem to agree that there is still room on the Internet for good content, after I wrote that post I ran across two additional posts that really emphasized the nature of […]
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As Laura and I’ve mentioned previously, it is not necessary to have a blog in order to engage with bloggers.
One way to promote your business is to create pictures, videos or articles that are worth blogging about and then make them available to the blogosphere. If the item is good enough, it can spread […]
Does your Mom blog?
If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does.
Just in time for Mother’s Day, Mom blogs are in the news again. I found this link (via An Island Life) to a Today Show interview with the popular blogger, Dooce.
Not […]
It was with amazement that I read The True Story of a Bogus Blog by Andrew Adam Newman in Adweektoday.
Has the corporate world learned nothing about the public’s reaction to fake blogging?
In this latest fake blog fiasco, students at a college (working on a Public Relations class project that was financed by Coach) created a […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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