The next Blog Business Summit is only a few weeks away now. The event is to be held in Chicago, 17-19 September, and its structure is an interesting reflection of how blogging in the business sector has evolved since the first Summit in January 2005 in Seattle. (NOTE: the Chicago event scheduled for September has […]
You could quote the old saying that imitation is the best form of flattery, but I feel neither flattered nor otherwise pleased when, as happened again a few days ago, I come across more of my blog posts reproduced in their entirety, without attribution, in another blog.
Gordon Finlayson at the Download Squad reports today on […]
One of my favorite blogs is that of Sun Microsystems CEO Jonathan Schwartz. But the author clearly doesn’t want to be known as a “CEO blogger”.
His post “The Internet vs. Stone Tablets” was prompted by an enquiry from the media. A reporter asked him, as a “CEO who writes a blog”, to comment on a […]
Darren Rowse has an interesting post today which might seem at first glance a bit esoteric for anyone other than dedicated bloggers, but which raises some important issues about how pleasing or otherwise the experience is for readers of blogs.
As Darren observes, the question Should Links Open in a New Window? is “an oldie but […]
One of the many benefits of maintaining a blog is that you have a way to publicly test out ideas about challenges you face in your business. That might seem odd to people who believe you should always be “up” in communicating with your customers and others in your industry.
Don’t share any challenges (a.k.a problems), […]
The morning television here gave us the visual on the just-launched logo for the London 2012 Olympics.
The first site my online search brought up was the BBC, which displays the image, with the explanation
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will […]
Today on the b5media business channel we are looking at the theme “work and play”.
I thought about virtual worlds, such as Second Life.
In an interview with me last December, Debbie Weil, author of The Corporate Blogging Book, asked me if I had tried Second Life. I hadn’t, and the question took me a bit by […]
I used to think succession planning in business was essentially or primarily about having a process and a plan to replace the CEO when he or she moved on - or was moved on.
That was a while ago and shows that in fact I wasn’t thinking a lot about succession planning.
My friend Stephen Sandor, an […]
The emphasis of this blog is on how blogging can work as part of an overall business strategy, especially for marketing and communications. Not so much on how to generate income directly from the blog itself.
However, the two are not incompatible. As well as having advertisements for its own products or services, a business could […]
I’m working with some colleagues on a couple of business initiatives and as a keen blogger I am naturally thinking about how to use blogs to help with the marketing.
And precisely because I am a blogger and I read and comment on other blogs, check my RSS readers regularly, listen to podcasts and am generally […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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