At a business breakfast I attended last Wednesday, the speaker was a legend of Australian business, Bob Ansett, who as his website says built Budget Rent a Car from scratch to a multimillion dollar enterprise. And in the process he became famous in Australia as a business innovator. Knowing of him and something of […]
Are you thinking a blog could be good for your business?
Are you perhaps in a line of business where not having a blog makes you the odd one out and you’re not sure what to do about it?
Would you like to start but your legal person says to be careful and you have so many […]
It seems to me that in business, as in life generally, when we raise a subject there is often an expectation that we have a complete statement in mind, or our own answer to a problem we raise. And if that’s so, it probably inhibits a lot of thoughtful people from airing their surmises and their questions. Which for […]
Warning: this post contains personal information and a photo from family archives.
The picture above is of my paternal grandfather and grandmother. How this picture from the first part of the 20th century belongs in such a 21st century context as a blog about business and blogging is simply this: I am inspired by their strength […]
Some business owners I talk to have the idea that a blog has to be very personal. That’s an impression easily formed, given how blogs have evolved, the way they are often explained in the mainstream media, and the fact that even today, when there are many different types of blogs, a Google search can come up […]
As recently as two days ago, at the ad:tech Sydney conference, I was asked once again a question I get asked a lot by people considering business blogging.
How can our company have a blog and not risk having all our good ideas taken by others?
Well, at a mechanical level, you could get your IP-specialising legal […]
I think a lot about corporate blogging policy, or - if you prefer - business blogging policy. That probably comes from all those years working in government - and subsequently consulting to governments - where everything had to have a policy framework and, in principle, expenditure and programs had to fit with that framework (yes, […]
In conversations with a number of business owners who are thinking about blogging, I usually reach a point fairly quickly where, if the conversation is going to progress, I need to explain syndication or RSS.
Here’s what I’ve done to date.
I generally explain syndication first by referring to something people are familiar with offline - syndicated […]
Any business owner contemplating a current or prospective investment in blogging, which will probably be an investment more of time than money (although with opportunity cost, it’s all money), will sooner or later want to make some assessment of the return on investment (ROI).
That’s not an easy call. Charlene Li at Forrester has a post […]
If you wonder sometimes about bloggers echoing one another’s opinions on an issue of the day and you would like a different take on whatever the issue is, it’s a good bet you will find something informatively non-echoing about it on Dave Taylor’s Intuitive Life Business Blog. The subject of the item I posted on yesterday, about […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Work Boxers
Yielding Wealth
Recent Comments