Does your Mom blog?
If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does.
Just in time for Mother’s Day, Mom blogs are in the news again. I found this link (via An Island Life) to a Today Show interview with the popular blogger, Dooce.
Not […]
In my last post I wrote about the challenge that corporations face in building trust with their potential customers. Not too surprisingly, word of mouth feedback from “people just like me” was seen as more credible than advertising or public relations.
Based on reports like this, it’s only natural then that PR departments decide to influence […]
Today’s Houston Chronicle has the story of a website developer who lost her Internet service unexpectedly.
Facing an outage of several days the website developer, Tracey Lee Wallace, was frustrated. Wallace used her Blackberry to access the microblogging tool, twitter, and tweet her discontent about the situation.
Fortunately her service provider, Comcast, has a someone monitoring Twitter […]
(businessandblogging.com) As I was browsing through my morning reading, I came upon this article from Candice Choi at the San Francisco Chronicle. The article describes how blogging is starting to have a major impact on the food manufacturing industry.
Apparently blogs are springing up that are dedicated to reviewing specific food products. A review on one […]
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(www.businessandblogging.com)
One of the reasons that both small and large businesses cite for not wanting to start a blog is their concern over customer feedback. They worry that by opening up their blogs to comments, they will receive a preponderance of negative feedback from dissatisfied customers. They fear that the happy customers will remain silent. Their reputation […]
(businessandblogging.com)On Tuesday’s post, I wrote about the PR nightmare facing Steak and Shake after an employee denied drive-thru service to Deaf Mom and Blogger, Karen Putz. With your help, we analyzed how Steak and Shake was handling the mini-crisis, what they should do next, and what other businesses, including yours, could learn from the situation.
On Tuesday’s […]
(www.businessandblogging.) Everyone knows how damaging gossip can be. Whether it’s true or untrue, gossip can hurt.
Now the gossip has gone online and it can hurt your company. It can hurt a lot.
Yesterday Liz blogged about Steak and Shake and mentioned how unfortunate it was that Steak and Shake didn’t already have a corporate blog […]
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(www.businessandblogging.com) Yesterday Laura wrote about the use of blogs as part of a company’s crisis management plan. Today I’d like to discuss a real-world PR crisis that is currently unfolding.
It’s an interesting look at how quickly an incident can take on a life of its own - before a company can even begin to respond […]
Recently, Susan Gunelius on BrandCurve wrote a post about Target stores dismissing a query from a blogger who objected to their latest ad campaign. It seems that the blogger thought the ad, which showed a woman lying spread-eagle across the bulls-eye logo was offensive and misogynistic. Instead of responding to her comment, a representative from Target […]
Answer: When everyone knows it’s a fake.
Recently I posted about the PR debacle that Wal-mart created when they published a “fake blog”. The blog was supposedly written by Wal-mart lovers who were touring the country, parking their RV in Wal-mart parking lots and interviewing amazingly happy Wal-mart employees. While parts of the blog were true (they […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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