(businessandblogging.com) As I was browsing through my morning reading, I came upon this article from Candice Choi at the San Francisco Chronicle. The article describes how blogging is starting to have a major impact on the food manufacturing industry.
Apparently blogs are springing up that are dedicated to reviewing specific food products. A review on one […]
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(www.businessandblogging.com)
One of the reasons that both small and large businesses cite for not wanting to start a blog is their concern over customer feedback. They worry that by opening up their blogs to comments, they will receive a preponderance of negative feedback from dissatisfied customers. They fear that the happy customers will remain silent. Their reputation […]
(businessandblogging.com)On Tuesday’s post, I wrote about the PR nightmare facing Steak and Shake after an employee denied drive-thru service to Deaf Mom and Blogger, Karen Putz. With your help, we analyzed how Steak and Shake was handling the mini-crisis, what they should do next, and what other businesses, including yours, could learn from the situation.
On Tuesday’s […]
(www.businessandblogging.) Everyone knows how damaging gossip can be. Whether it’s true or untrue, gossip can hurt.
Now the gossip has gone online and it can hurt your company. It can hurt a lot.
Yesterday Liz blogged about Steak and Shake and mentioned how unfortunate it was that Steak and Shake didn’t already have a corporate blog […]
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(www.businessandblogging.com) Yesterday Laura wrote about the use of blogs as part of a company’s crisis management plan. Today I’d like to discuss a real-world PR crisis that is currently unfolding.
It’s an interesting look at how quickly an incident can take on a life of its own - before a company can even begin to respond […]
Recently, Susan Gunelius on BrandCurve wrote a post about Target stores dismissing a query from a blogger who objected to their latest ad campaign. It seems that the blogger thought the ad, which showed a woman lying spread-eagle across the bulls-eye logo was offensive and misogynistic. Instead of responding to her comment, a representative from Target […]
Answer: When everyone knows it’s a fake.
Recently I posted about the PR debacle that Wal-mart created when they published a “fake blog”. The blog was supposedly written by Wal-mart lovers who were touring the country, parking their RV in Wal-mart parking lots and interviewing amazingly happy Wal-mart employees. While parts of the blog were true (they […]
(businessandblogging.com) Liz and I noticed this post at Behind the Buzz, which describes a scenario in which a business, Vodafone (a mobile phone network in the United Kingdom), had to deal with a customer service problem.
The scenario is this:
Vodafone was trying to contact customers by phone, but customers were not sure whether the calls were […]
(businessandblogging.com) With the help of one of our fellow bloggers, Liz and I discovered this BusinessWeek article about how blogging turned Dell’s image around.
To make a long story short, two and a half years ago blogger and columnist Jeff Jarvis was just one of many thousands of dissatisfied Dell customers. Not only did Jeff […]
(businessandblogging.com) The purpose of this post is to give you the “how to” of making blogging work for your business. There are six principles that you must implement when you develop a business
blog. I call them the six
be(e)s of business blogging:
Be there. Show up. Post regularly. Develop a posting schedule, […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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