b5media.com

Enjoying this blog? Check out the rest of the Business Channel

Business and Blogging

Archive for the ‘Reputation Management’ Category

May 5th, 2008

Did Students Go Too Far With Fake Blog?

It was with amazement that I read The True Story of a Bogus Blog by Andrew Adam Newman in Adweektoday.
Has the corporate world learned nothing about the public’s reaction to fake blogging?
In this latest fake blog fiasco, students at a college (working on a Public Relations class project that was financed by Coach) created a […]

By Laura Spencer -- 0 comments

April 9th, 2008

Should Fake Blogs Be Illegal?

(www.businessandblogging.com) A reader alerted me to this post about a new UK ruling on fake blogs over at ChrisG.com. (Thanks Yvonne!)
Apparently the United Kingdom (UK) is about to make creating fake blogs (also known as flogs) illegal.
We’ve posted about fake blogs here at Business and Blogging before. Back in February Liz asked […]

By Laura Spencer -- 4 comments

February 27th, 2008

Managing Your Reputation Online - Tips From A Professional Reputation Manager

(www.businessandblogging.) As we discussed a few weeks ago, online reputation management is a growing field. Like the seeds of a dandelion blown by the wind, once a rumor starts spreading online it is difficult to stop its progress.
There are some companies whose business is to do just that, however. They attempt to control online […]

By Laura Spencer -- 6 comments

February 13th, 2008

Online Reputation Management and Business Blogging

(www.businessandblogging.) Everyone knows how damaging gossip can be. Whether it’s true or untrue, gossip can hurt.
Now the gossip has gone online and it can hurt your company. It can hurt a lot.
Yesterday Liz blogged about Steak and Shake and mentioned how unfortunate it was that Steak and Shake didn’t already have a corporate blog […]

By Laura Spencer -- 8 comments