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One of the reasons that both small and large businesses cite for not wanting to start a blog is their concern over customer feedback. They worry that by opening up their blogs to comments, they will receive a preponderance of negative feedback from dissatisfied customers. They fear that the happy customers will remain silent. Their reputation […]
Our guest blogger today, brand catalyst Nina Burokas, looks at the blogging question every business owner needs to be able to answer.
What’s your blogging ROI?
And does it really matter?
Biz Blogging…WORKS. It is of…MONUMENTAL IMPORTANCE. (Or can be.)
- Tom Peters, Foreword to Naked Conversations
Last year, ProBlogger picked up a conversation thread […]
Guest blogger Brittney Gilbert offers some practical advice for companies wanting to guard against bad buzz from the blogosphere.
When widely read blogger Jeff Jarvis of BuzzMachine, AKA Internet Rockstar bought a Dell computer that bit the dust on him, he took to complaining about it on his website. He wrote several entries about “the lemon” […]
You could quote the old saying that imitation is the best form of flattery, but I feel neither flattered nor otherwise pleased when, as happened again a few days ago, I come across more of my blog posts reproduced in their entirety, without attribution, in another blog.
Gordon Finlayson at the Download Squad reports today on […]
This is the first of two posts on the subject of managing our identities - and the identities of our companies - in a Web 2.0 world. This post looks at the challenge.
It is said that Charlie Chaplin once entered a Charlie Chaplin Look-Alike competition in Monte Carlo, Monaco. He came third.
More recently, noted blogger […]
This time next week I’ll be mingling with some top thought leaders, futurists, innovative thinkers, and technology experts from around the world and with staff of the AMP finance and investment company. The occasion is AMP’s week-long Innovation and Thought Leadership Festival 2007.
The Festival is for employees and decision-makers of AMP from all departments […]
The morning television here gave us the visual on the just-launched logo for the London 2012 Olympics.
The first site my online search brought up was the BBC, which displays the image, with the explanation
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will […]
I used to think succession planning in business was essentially or primarily about having a process and a plan to replace the CEO when he or she moved on - or was moved on.
That was a while ago and shows that in fact I wasn’t thinking a lot about succession planning.
My friend Stephen Sandor, an […]
I noticed today that the Word of Mouth Marketing Association - WOMMA - is looking for “a few great full-time bloggers” to cover their Word Of Mouth Basic Training - WOMBAT - event in New Orleans, April 17-18. They are offering hotel accommodation but the bloggers have to make their own way to the […]
Are you thinking a blog could be good for your business?
Are you perhaps in a line of business where not having a blog makes you the odd one out and you’re not sure what to do about it?
Would you like to start but your legal person says to be careful and you have so many […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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