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Business and Blogging

Archive for the ‘ROI’ Category

February 19th, 2008

Does Your Blog Have the “Wow” Factor That It Needs?

(www.businessandblogging.) You know when you see it.
It’s that special something that makes you pause when you see a blog and think to yourself, “I’ve got to come back here.”
You may even bookmark that blog for future reference. Why? It’s the “Wow” factor at work.
Browse through any list of the most popular blogs and you’ll notice […]

By Laura Spencer -- 12 comments

August 29th, 2007

What’s Your Blogging ROI?

Our guest blogger today, brand catalyst Nina Burokas, looks at the blogging question every business owner needs to be able to answer.
What’s your blogging ROI?
And does it really matter?
Biz Blogging…WORKS. It is of…MONUMENTAL IMPORTANCE. (Or can be.)
- Tom Peters, Foreword to Naked Conversations
Last year, ProBlogger picked up a conversation thread […]

By Des Walsh -- 9 comments

June 6th, 2007

A Helpful List of Plugins for Monetizing a WordPress Site

While the focus of this blog is on how businesses can use blogging - and other social media - as part of their general business operation, rather than primarily as a direct income source, it is important for business bloggers to know what tools are available to assist in generating income via a blog.
For WordPress […]

By Des Walsh -- 0 comments

May 9th, 2007

Monetizing Your Blog: Part 2 - Direct Income

In the first post of this short series on monetizing your blog, one of the distinctions I mentioned was between direct and indirect income:
On direct vs. indirect income, many blog posts about monetizing blogs, or even whole blogs dedicated to the subject, are focused on direct income, such as from advertising.
But how to do it […]

By Des Walsh -- 2 comments