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Business and Blogging

Archive for the ‘Skills’ Category

January 14th, 2008

Bad, Bad Business Blogging Practices - The Short List

(businessandblogging.com) The Internet is filled with advice on what to do and what not to do with your blog. Some of that advice applies specifically to personal blogs, or to hobby blogs, but much of it applies to business blogs as well.
Tomorrow Liz will be listing some of the attributes of good business blogs. Today, […]

By Laura Spencer -- 0 comments

July 9th, 2007

Blogging Can Be a Career, As Long As You’re Prepared to Work Hard

I’m sure I’m not the only blogger in the world who is pleased today to hear about the writeup of Read/WriteWeb’s Richard McManus, in New Zealand’s Dominion Post.
Under the heading Hobby leads to career for tech blogger, journalist Reuben Schwarz writes of how, from Richard’s home office in Lower Hutt (pop. 97,700), New Zealand, Richard […]

By Des Walsh -- 1 comment

May 30th, 2007

Who Says Grammar and Spelling Are Not Important in Blogs?

There are times when spelling errors can be good for business.
For instance, my mother once told me a story about her father, Thomas Murphy, who was the local school teacher in the small country town of Tumbarumba. 
It seems my grandfather was in town one day and happened to see, passing by Mr Henneckie’s general store, a hand-written sign, “Pertaters, 2d a […]

By Des Walsh -- 5 comments

May 9th, 2007

Monetizing Your Blog: Part 2 - Direct Income

In the first post of this short series on monetizing your blog, one of the distinctions I mentioned was between direct and indirect income:
On direct vs. indirect income, many blog posts about monetizing blogs, or even whole blogs dedicated to the subject, are focused on direct income, such as from advertising.
But how to do it […]

By Des Walsh -- 2 comments

May 6th, 2007

Does the Lack of “Basic” Information Stop Some Businesses From Blogging?

This post has been prompted by my watching a very funny video about medieval tech support. Thanks to Tim O’Reilly for the video link and comments that prompted the following.
In any field of learning or endeavour, it’s not difficult to go from knowing little or nothing to knowing a lot and having the jargon to […]

By Des Walsh -- 1 comment

May 5th, 2007

SOBCon07, Chicago, May 10-11

One place I’ve never been and would really like to be a week from now is Chicago, Illinois.
Not just because of the architecture, although that would be something to look forward to. Rather, and more immediately, because that’s where the SOBCon07 is to be held, from the evening of Friday May 11 through Saturday May 12.
SOBCon07 […]

By Des Walsh -- 3 comments

March 29th, 2007

Five Great Tips for Creating Community on Your Blog

One of the key distinctions about blogging that I endeavour to communicate to business people is to see their blog not just as a kind of new style website, but as a way for them to join in new conversations, especially but not exclusively with customers and potential customers. That’s not about conversation for conversation’s […]

By Des Walsh -- 1 comment

February 21st, 2007

Get Clues From a Master on Writing For Blogs

Brian Clark, author of Copyblogger.com, which like this blog is part of the b5media network, describes himself as a recovering attorney. Which figures - he has a lawyer’s love of language.
He also writes directly and to the point. 
For example, in the intriguingly titled post Let Cicero Build You a Sticky Blog, where he comments on the necessity of making […]

By Des Walsh -- 3 comments

February 14th, 2007

Blog Posts Don’t Always Have to Come to a Conclusion

It seems to me that in business, as in life generally, when we raise a subject there is often an expectation that we have a complete statement in mind, or our own answer to a problem we raise. And if that’s so, it probably inhibits a lot of thoughtful people from airing their surmises and their questions. Which for […]

By Des Walsh -- 2 comments

February 7th, 2007

Darren Posts on ad:tech Sydney Day 1

Happily, Darren Rowse is here at ad:tech Sydney and blogging it. See his report of Day 1, including some comments on the panel session on blogging, in which I participated.
One of the observations several of us panel members made was that businesses that want to understand blogging and communicate with and through bloggers, e.g. the […]

By Des Walsh -- 0 comments

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