Business and Blogging

March 5th, 2008

Small Business Blog Review: Naturally Curly

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(www.businessandblogging.com)   Today’s post is the second in our series of reviews of real live small business blogs.
 The first was Mani’s on Fairfax.
I particularly like this example because it shows how blogs can help support the long tail of marketing.   Chris Anderson wrote about this concept in his book The Long Tail: Why the Future of Business […]

By Liz Fuller -- 6 comments

March 4th, 2008

Does Your Business Blog Have A Purpose?

(businessandblogging.com) Here at Business and Blogging Liz and I have blogged a lot about what a blog can do for your business.
Some of the ways that your business can benefit from blogging include:

Establishing your business as an expert

Improving customer relations

Generating leads

Branding

Showing a “human” side to your company

However, none of these wonderful things will happen unless […]

By Laura Spencer -- 3 comments

February 29th, 2008

Is Your Business Blog Interesting?

(www.businessandblogging.)
Easton Ellsworth thinks that it’s probably lamer than a two-legged dog.
Dawud Miracle wonders if your blog is really selling your business.
There’s a good reason that these bloggers are questioning the quality of business blogs.
The sad truth is: many business blogs totally and utterly fail to live up to the potential of what they could […]

By Laura Spencer -- 2 comments

February 28th, 2008

Small Business Blog Review: Mani’s on Fairfax

 
(www.businessandblogging.com) We talk a lot on this blog about the reasons why you should have a blog, how you should start a blog and the things you can do with a blog.  But in the end, nothing is as useful as an example.
So, today we are starting a new series - profiling small businesses who are […]

By Liz Fuller -- 0 comments

February 26th, 2008

Announcing Small Businesses Blog Reviews

Recently Lawrence Salberg wrote an article titled Small Business Blogging Won’t Grow in 2008. He cited my recent post stating that 1.25 million businesses had blogs, and he basically predicted that with the exception of tech companies, that number would pretty much remain flat this year.

In other words, he predicted that the other 22 million […]

By Liz Fuller -- 11 comments

February 7th, 2008

Business and Blogging Bookshelf: Blog Wild! A Guide for Small Business Blogging

(www.businessandblogging.com) Andy Wibbels’ blog has been a favorite resource of mine for some time. When I managed to get my hands on a copy of his book, Blog Wild! A Guide For Small Business Blogging, I was determined to review it for the Business and Blogging readers.
One of the questions about blogging that a […]

By Laura Spencer -- 4 comments

February 1st, 2008

Success Tips For Small Businesses: What’s the True Cost of Blogging?

(www.businessandblogging.com) One of the biggest reasons that small business owners give for not blogging is the cost.
Yet, blogging is one of the most inexpensive and cost-effective ways for the small business owner to reach his or her clients - it’s just that most small business owners don’t realize it yet.
At first glance, to the non-web […]

By Laura Spencer -- 7 comments

January 22nd, 2008

Blog Challenge Number Four - An Independent Human Resources Professional

(businessandblogging.com) A few weeks ago Liz issued a challenge to our readers. She challenged the readers to think of a business that could not possibly benefit from blogging.
So far we’ve addressed the following challenges:

An Illegal Business

A Quarry

A Gas Station

Today, I’m going to answer the challenge issued by Heather, who blogs at SpinningSilk Multimedia. Heather presented […]

By Laura Spencer -- 7 comments

January 14th, 2008

Bad, Bad Business Blogging Practices - The Short List

(businessandblogging.com) The Internet is filled with advice on what to do and what not to do with your blog. Some of that advice applies specifically to personal blogs, or to hobby blogs, but much of it applies to business blogs as well.
Tomorrow Liz will be listing some of the attributes of good business blogs. Today, […]

By Laura Spencer -- 5 comments

January 7th, 2008

Challenge: Can You Stump Business and Blogging?

(businessandblogging.com)
I’m going to let it go.
Someday.
But right now I still can’t get over that darned NY Times article that says blogging is not suitable for the majority of small businesses.
Call me crazy, but I just can’t believe that is true.
So, Laura and I’ve devised a little challenge to see whether the NY Times experts know […]

By Liz Fuller -- 35 comments