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Business and Blogging

Archive for the ‘Social Media’ Category

March 28th, 2008

Can Twitter Be Used For Business?

When I first heard about Twitter last year I viewed it as just another social networking tool. I didn’t give much thought as to whether it could be used for business, but rather I saw it as another means for folks to communicate online.
To tell you the truth, I was also afraid that it would […]

By Laura Spencer -- 8 comments

March 10th, 2008

Are You Communicating?

Does your business blog reach your customer?
Many business blogs totally fail to reach and engage their intended audience. For these blogs, there is just no real customer communication happening. Don’t let your business blog be one of these!
It’s true that some businesses are afraid to face their customers, but that’s not the best way to […]

By Laura Spencer -- 7 comments

March 7th, 2008

A Marketer Speaks Out On Corporate Blogging; Interview With PR Communications’ John Cass (Part 2 of 2)

(www.businessandblogging.com) Yesterday, we posted part 1 of an interview with John Cass. John blogs at PR Communications. John is also the author of Strategies and Tools for Corporate Blogging.
Yesterday, John covered the following topics:

Why many companies don’t blog
Advice for a business owner who wants to start a blog
The Fortune 500 Business Blogging Wiki
The biggest mistake […]

By Laura Spencer -- 0 comments

February 25th, 2008

Social Media and the Corporate World

(www.businessandblogging.)
Social media is hot. So hot, in fact, that corporations are starting to take notice of the power that social media can bring to their marketing campaigns.
Of course, those of us that are comfortable with Internet technology have known for a few years now just how much fun and how popular social media, like Flickr […]

By Laura Spencer -- 0 comments

February 23rd, 2008

BusinessWeek Updates Classic Article on Blogs to Include Social Media

(www.businessandblogging.) Three years ago, BusinessWeek made a prediction that was ahead of its time: Blogs Will Change Your Business.
They were right, of course, although most companies are just now waking up to the real power of blogs. Even BusinessWeek probably didn’t realize at the time just how right they were.
(Although not all of their specific […]

By Laura Spencer -- 6 comments

February 11th, 2008

When A Crisis Hits, Where Do You Want To Be?

(www.businessandblogging.) Blogging, of course…
When something goes wrong in your business, you want to be able to get accurate information to the public - and quickly. What better way to do that than with a business blog?
Remember, your customers are likely to have blogs. They won’t hesitate to pick up on negative information about your company […]

By Laura Spencer -- 4 comments

January 28th, 2008

How One Non-Profit Organization Uses Blogging

(businessandblogging.com) Last week Liz asked the question, How Many Non-Profits Blog?
During the past week I’ve had the opportunity to discuss blogging with a member of a non-profit organization that is very much committed to blogs and to social media. That member has agreed to share their insights with Business and Blogging readers through an interview.
I’d […]

By Laura Spencer -- 6 comments

January 24th, 2008

Odd Blog Couple: Social Media and the Public Good

(businessandblogging.com) The Business Channel at b5media is examining the issues, two bloggers at a time. It’s called the Odd Blog Couple, and it allows to b5 bloggers to present their opinions on the same question.
For this project, I was paired with Bridget Wright of Biz Chicks Rule.
Our issue is a two parter:

Should online social networking […]

By Laura Spencer -- 7 comments

August 29th, 2007

Chicago Blog Business Summit Cancelled

A few days ago I wrote here, enthusiastically, about the scheduled Blog Business Summit event scheduled for Chicago in September. And I was so enthusiastic, I wrote about it also on my Thinking Home Business blog.
I concluded the post on this site with a mention of the fact that I had not so far been […]

By Des Walsh -- 7 comments

August 24th, 2007

Blog Business Summit Programs January 2005 and September 2007

The next Blog Business Summit is only a few weeks away now. The event is to be held in Chicago, 17-19 September, and its structure is an interesting reflection of how blogging in the business sector has evolved since the first Summit in January 2005 in Seattle. (NOTE: the Chicago event scheduled for September has […]

By Des Walsh -- 3 comments

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