Business and Blogging

June 20th, 2008

Business Blogging Tip Number 9: Include Contact Information

(www.businessandblogging.com)
Tip: Include your company contact information on your business blog.
It’s surprising how many business blogs there are that have no way to contact the company. Even if the customer is interested in your product or service, there is no way that they can get more information.
As a minimum, your business blog should include a working […]

By Laura Spencer -- 0 comments

June 20th, 2008

Business Blogging Tip Number 3: Prepost

(www.businessandblogging.com)
Tip: Prepost to avoid gaps in posting.
Most blog platforms support a preposting function. By using this function you can avoid having large gaps in between posts.
To learn more about preposting in WordPress, check out this post from Katy Tafoya.
Why it’s important: Everyone needs to take a break sometimes.
You may need a break, but it’s not […]

By Laura Spencer -- 1 comment

June 12th, 2008

Increase Readership and Build Your Community With Better Headlines (Business Blogging Basics)

(www.businessandblogging.com) Are you having trouble building a community at your business blog?
Perhaps the trouble is in your headlines. For a headline to be truly effective on the Internet, it must grab and hold the reader’s attention almost instantly.
If you can’t hold your reader’s attention, then you can’t build a blog community - something that’s vital […]

By Laura Spencer -- 8 comments

February 19th, 2008

Does Your Blog Have the “Wow” Factor That It Needs?

(www.businessandblogging.) You know when you see it.
It’s that special something that makes you pause when you see a blog and think to yourself, “I’ve got to come back here.”
You may even bookmark that blog for future reference. Why? It’s the “Wow” factor at work.
Browse through any list of the most popular blogs and you’ll notice […]

By Laura Spencer -- 12 comments

August 22nd, 2007

Good Tips on Doing Business in China

As I’m moderating a panel on Social Media at the interactive marketing event, ad:tech Beijing in November, I’m starting to be more alert than usual to blog posts that offer insight into social media in that vast country and complex, multi-layered culture.
I’m also taking greater interest in matters of business etiquette. A long time ago, […]

By Des Walsh -- 2 comments

August 15th, 2007

While We Were Blogging, the Game Changed

Two years ago, Shel Israel and Robert Scoble sent to their publishers the manuscript of their book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.
What fascinated me at the time was that the book was written in the open, so to speak, and interactively with readers of the Naked Conversations blog, […]

By Des Walsh -- 1 comment

August 7th, 2007

Inside b5media - the President Speaks

If you read my post from yesterday, b5media Looking for a New Host for Business and Blogging and were wondering what might be involved in blogging for the b5media network, then there’s a must-read post for you on b5media President and CEO Jeremy Wright’s Ensight.org blog.
In Digging into b5media’s Secrets, Jeremy expands on […]

By Des Walsh -- 0 comments

August 7th, 2007

b5media Looking for a New Host for Business and Blogging

This time last year I contracted with the b5media network to host a site which I felt could help business people everywhere. My concept was of a blog which would be a resource for the many business people who want to know:

whether this blogging caper stacks up as a serious business activity
how to do it
what […]

By Des Walsh -- 9 comments

August 6th, 2007

Re-purposing Blog Posts as Articles

Have you been holding off from re-purposing some of your older blog posts as articles because you thought the search engines would identify that as duplicate content and deliver a penalty in the ranking department?
I have.
I understand that submitting articles to other sites is a good way to generate traffic to, and improve the ranking […]

By Des Walsh -- 0 comments

July 26th, 2007

Future of Media Summit Coverage

Future Exploration Chairman Ross Dawson sums up the extensive media and blog coverage of the San Francisco + Sydney Future of Media Summit this month, which I wrote about here on July 16.
Of the various media and blog items linked from Ross’ post, one in particular caught my eye, an article in the Sydney Morning […]

By Des Walsh -- 1 comment