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Business and Blogging

Connecting the Dots

by Des Walsh on October 9th, 2006

Business blogging, corporate blogging, blogging for business - there is no shortage of information and commentary online about business and blogging. A Google search enquiry on “business blogging” just now produced 62,600,000 results.

And there is not a shortage of blogs in the business space, from small business blogs like Signs Never Sleep - the blog of New Hampshire’s Lincoln Sign Company, to the blogs of CEOs of publicly listed companies, like Sun Microsystems’ CEO Jonathan Schwartz’s blog.

There is also a wide range of issues about how blogging fits - or perhaps sometimes doesn’t - with business. Employee blogs are an example, and that topic subdivides into blogs set up and maintained by and for the company, blogs set up within or by the company for an individual to express him or herself and blogs maintained privately by individual employees.

Which segues into other areas such as freedom of speech and a whole set of human resources management issues, as well as intertwined matters of legal liability and risk management.

And if we start to move beyond the better known world of business or corporate blogging in the wider blogosphere, things get even more interesting.

But without further ado, let the journey begin.

POSTED IN: Corporate, General, Small Business

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