Business and Blogging

Cool New Tool for Embedding Video Sequences in Blogs

by Des Walsh on May 30th, 2007

My experience in a former career phase, promoting technology transfer on behalf of a university company, taught me that there can be a big gap between developing great new technology and making that technology commercially viable.

So I’m always delighted to see a technology solution released from the lab into the wild. Especially when it has serious scientific input.

And currently I am particularly interested in technology that will help us use video more effectively in blogging.

Such as VQuence, the product of the company of the same name, described as follows:

Vquence is a video search, socialisation, and advertising company that has a comprehensive model of monetising video for content owners to consumers.

Our service lets users easily socialise video.

VQuence is now available in its alpha phase. You can see it in operation with the example of the week’s top 10 videos from YouTube.

When you start playing the video you can see underlying thumbnails of the subsidiary content. If you ‘click through’ any one of the slices you will be taken to the underlying YouTube page. Not totally intuitive yet, for me, but even I got the hang of it pretty quickly.

When and how will this translate into something we can use for our blogs? VQuence Managing Director Chris Gilbey says: “once the authoring tools are released you will be able to create video playlists (as opposed to text with thumbnails) of your favourite videos and then embed them on your blog as one single video object”.

Can’t wait.

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POSTED IN: General, Innovation, Video, Web 2.0