Does Your Teenager Twitter and Plurk?
(www.businessandblogging.com) Probably not yet. . .
Neither do mine.
As a business blogger, it’s important to match your use of social media to your target audience. If your marketing plan includes microblogging, then you should be interested in who is using those tools.
With that in mind, I set out to find some statistics on who, exactly, is using the popular new microblogging platforms, Twitter and Plurk.
I started out by asking my own teens.
“Have you ever heard of a website called Twitter?”
“No, Mom. No”
“What about one called Plurk? It’s a way to send messages.”
“No Mom, I just use Facebook, that’s all.”
After that highly unscientific inquiry, I decided to seek out some more unbiased sources.
There’s not much out there and I have no idea of how accurate these posts are, but here’s what other bloggers are saying about the microblogging demographic:
- “The average Twitter age is 37 with 150 responders” - from a post by Zena Weist of Nothin’ but SocNET
- This post by Max Freiert at Compete, however, paints an entirely different picture. Max shows heavy usage of Twitter by those who are of college age through the early 40s with another significant spike in usage by the 55 to 66 year old age group.
Finding demographics for Plurk was even more difficult.
An important thing to realize as a business blogger is that, regardless of the real numbers, microblogging is on the increase. According to information from a post by Michael Arrington at Techcrunch, Twitter is growing very rapidly.
What this fact means to the business bloggers is that, while your target demographic may not be using Twitter or Plurk today, they very well might be using these tools in the near future.
What do you think?
Who are the microbloggers and why are they doing it?
Does microblogging figure into your future marketing plans? Why, or why not?
Image Source: www.sxc.hu
Tags: demographics, microblogging, Plurk, twittterRelated Stories
POSTED IN: Blogging, Blogging Platforms, Web 2.0
9 opinions for Does Your Teenager Twitter and Plurk?
Phil
Jun 14, 2008 at 7:03 am
WRONG i am 13 years old and i uses: Plurk, twitter, stumble upon, mybloglog, friendfeed, del.icio.us, digg, me.dium, tumblr, last.fm, arto, pownce, jaiku!
Damon
Jun 14, 2008 at 7:13 am
Yes, microblogging is in my marketing plan because it allows you to get almost instant feedback on any product or service that you want to introduce.
Also, there are many more connections that you can make when microblogging which would not have been realized without it.
Steve
Jun 14, 2008 at 7:13 am
I would guess by Phil’s answer that he is also of above average intelligence and most likely does not run in many social groups. But that’s my opinion.
catepol
Jun 14, 2008 at 7:27 am
Talking about Italian users i think teenagers are not on Twitter or on Plurk. Maybe on Myspace and Badoo or Netlog. But not on the social netwotk used by us who are 25/50 years old and are the majority
Phil
Jun 14, 2008 at 2:05 pm
Oh sure steve ? ;o
So
Jun 14, 2008 at 4:33 pm
I have no idea of how to microblog, and Im trying to figure out if I will need it!
Laura Spencer
Jun 14, 2008 at 6:35 pm
Great comments!
I love the feedback.
Phil, you sound very tech savvy. I wonder if you are interacting with other teens when you Twitter. Do you also blog?
Many twitterers seem to also be bloggers.
At any rate, I don’t think microblogging will go away soon. If your business isn’t doing it today, they may need to tomorrow.
Zena Weist
Jun 16, 2008 at 11:29 am
Laura,
Thanks for the shout out!
Here’s another quick stats look at twitter.com:
http://www.quantcast.com/twitter.com
Business on Twitter » Does your teenager Twitter and Plurk?
Jun 19, 2008 at 5:53 am
[…] post from Business and Blogging regarding use of microblogging tools such as Twitter and […]
Have an opinion? Leave a comment: