Business and Blogging

Get Clues From a Master on Writing For Blogs

by Des Walsh on February 21st, 2007

Brian Clark, author of Copyblogger.com, which like this blog is part of the b5media network, describes himself as a recovering attorney. Which figures - he has a lawyer’s love of language.

He also writes directly and to the point. 

For example, in the intriguingly titled post Let Cicero Build You a Sticky Blog, where he comments on the necessity of making a connection with people if we really want our relationship marketing through blogging to work, he writes:

The real question is, do you really want to connect with these people? Week after week, month after month, will you maintain the desire to genuinely serve and speak to the audience you’ve identified?

If the answer is no, move on. As important as the reader is, you can’t fake the desire to be of service, and even if you can, you’ll be unhappy. Amongst all the focus on serving the reader, don’t forget that you’re not doing this out of the goodness of your heart.

And in case anyone didn’t get it, or is put out by what he’s said, he adds (with a smiley, presumably to show he wants to be firm to be kind, not to be harsh):

Both business and blogging should be fun. Really.

Amen to that!

There is an opportunity to hear Brian live, being interviewed by Patsi Krakoff and Denise Wakeman, aka The Blog Squad, on Blogging and Beyond, Thursday February 22 at 8pm 8 am US Pacific time. There is an invitation to submit in advance any questions you want answered. Apologies for the late notice, but I’ve been occupied with a few other items and have only just focused on this event.

I’ll be there, as a Texan friend of mine used to say “God willin’ ‘n the creeks don’t rise”.  (Update: the other possibility was that I’d got the time wrong and the call is at a time when I’m unlikely to be awake, which happens to be true - it’s 8 am Pacific Time and 11 am in the East, US time. That’s 2 am my time, so I doubt I’ll be there after all. Apologies for the error. But even people who do not want to be sleep-deprived can download the show and listen later.)

You can register here.

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