Business and Blogging

How to Get More Business out of Your Business Blog

by Liz Fuller on June 25th, 2008

(www.businessandblogging.com) Yesterday Laura wrote about How to Write a Lot of Posts Quickly.  The post details how she was able to create a series of 24 tips on better business blogging that she published during the b5media blogathon. 

Now that the blogathon is over,  Laura is left with a tangible body of work that she can re-use in various ways in her business.

What does this mean for you as a business blogger?

Well, let’s say that after reading Laura’s 24 tips on business blogging and her follow up post on how to quickly write a lot of quality posts - you were inspired to write 24 posts of your own. 

Perhaps you are a veterinarian and you wrote “24 tips on caring for you pet Iguana” or you are a daycare provider and you wrote “24 ways to keep toddlers busy”, etc. 

Whatever your area of expertise, you now have enough material to turn into a brochure, booklet or presentation.

• You can copy all of your posts into a PDF document that you can distribute as an e-book.
• You can send a copy to people that you meet when networking.
• You can offer a link as a free gift to subscribers to your blog.
• You can print a hard copy and use it as a handout in presentations and when speaking in public. 

By putting your contact information on the first and last page of the book, as well as including a hotlink to your site on the footer, you can use your online blog material to network in the everyday real world - getting even more mileage out of your blogging efforts!!

Tell me - How have you re-used your blog posts to promote your business?

photo credit: nate steiner

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POSTED IN: Blogging