Business and Blogging

Is Your Business Blog Interesting?

by Laura Spencer on February 29th, 2008

(www.businessandblogging.)
Easton Ellsworth thinks that it’s probably lamer than a two-legged dog.

Dawud Miracle wonders if your blog is really selling your business.

There’s a good reason that these bloggers are questioning the quality of business blogs.

The sad truth is: many business blogs totally and utterly fail to live up to the potential of what they could achieve.

Why do business blogs fail?

Of course, there are a number of reasons for a business blog to fail, but the number one reason (as far as I can see) is that the blog simply fails to engage its audience. It is of no interest to anyone, let alone to present and potential customers.

Here’s a quick list of business blogging “cheats“ to help keep your blog from failing its mission - some do’s and don’ts to help your business blog succeed (in no particular order):

• Do make your blog a conversation
• Do read and leave comments on other blogs in your industry
• Do join and participate in forums about your industry (better yet, create a forum)
• Do join and participate in several social media sites where your customers are likely to be active
• Do answer comments left on your blog in a timely fashion
• Do address problems and issues that your customer may be experiencing with your product or service
• Do link to your blog from your corporate site
• Do include a link to your blog on your corporate stationary
• Do create unique posts that give your readers an insight into the “personality” of your company
• Do update your blog regularly
• Do use attractive and compelling images
• Do not post material on your blog that looks like it was lifted from a sales brochure
• Do not post material on your blog that looks like it was lifted from an annual report
• Do not be afraid of negative comments
• Do not be dishonest or mislead your readers

Do you have a business blog (and I sincerely hope that you do)? How does it stack up? Is your business blog interesting?

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POSTED IN: Corporate, Small Business