Business and Blogging

Local, Mainstream Media and Business Blogging

by Des Walsh on February 4th, 2007

Like others in the business blogging space, I have a high level of belief in the potential of blogging to help just about any business. But plenty of business owners I meet do not see that as applying, or at least not just yet, to their business.

I have a hunch that they will be more interested in the possibilities of blogging, and more willing to face the risk factors, as they come to see blogs, or at least blog-type features, as part of the daily output of their local media.

For example, the online version of the Southwest Florida, Naples News, is in blog format, with dates, timestamp, permalinks and rss feeds.

In the UK, The Bolton News online has its Bolton Blog with several contributors. And in a development which may help Mancunian and business readers look more closely at business blogging, The Bolton News online now has a new site, The Bolton News Business Blog.

In Australia, the Sydney Morning Herald and other outlets in the Fairfax stable have taken to blogging in a big way. And there is a just-launched Sydney Morning Herald Enterprise Blog, which declares itself to be dedicated to providing

Ideas. Information. And an insight into the minds of other small- to medium-sized business entrepreneurs.

Enterprise blogger Valerie Khoo is encouraging participation (in the process indulging in a bit of not untypical Sydney-journo-type thumbing the nose at the big end of town):

Remember, even though I’m the blogger behind Enterprise and I hope to generate interesting discussion, this is a forum for you to share experiences and debate what works in your business - and what doesn’t.

The big end of town may get more column inches in the newspaper. They may have the big bucks, big reputations and big shiny buildings. But it’s the people who dare to be their own boss who have taken the biggest risks.

Interesting thought. Perhaps, with due respect to the larger enterprises which have taken to blogging, it will in the long run be the smaller businesses that create a critical mass of business blogs. 

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POSTED IN: Corporate, General, Small Business