Business and Blogging

Maryam Scoble and Robert Scoble’s Fifteen Ways to a Killer Blog

by Des Walsh on October 27th, 2006

From the Blog Business Summit, a valuable checklist for bloggers, in Pat McCarthy’s report with comments, on Fifteen Ways to a Killer Blog session, from Maryam Scoble and Robert Scoble.

The list:

1. Blog because you want to
2. Read other blogs
3. Pick a niche you can own (be different)
4. Link to other blogs
5. Admit mistakes
6. Write good headlines
7. Use other media
8. Have a voice
9. Get outside the blogosphere
10. Market yourself
11. Write well
12. Expose yourself
13. Help other people blog
14. Engage with commenters
15. Keep your integrity

Some of these may seem fairly obvious, as in “write well”, others not so obvious, as in “get outside the blogosphere”. I recommend reading Pat’s annotated version of the list.

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