Museum Quality Blogging
Did you ever think your blog posts were good enough to belong in a museum??
Well, the Metropolitan Museum of Art is currently showing an interactive exhibit about fashion - that includes a blog!
Visitors are encouraged to share their reactions to the exhibit either from home or from terminals located right in the exhibit.
The Museum directors feel that blogging is a good fit with this particular exhibit because fashion is a much less intimidating form of expression than other types of art and that people feel comfortable discussing their opinions.
In their introductory blog post they say that they were “Inspired by both the immediacy and the democracy of the blog format” and that “this exhibition is intended to provide a platform for the opinions of our visitors—both in the galleries and online.”
Visitors seem to enjoy the ability to participate by providing comments on the exhibition and on the fashion pieces highlighted in the frequent blog posts. Some posts receive hundreds of comments. Although comments are moderated for profanity, both positive and negative reactions are included. The main focus is on the exhibit itself, but many visitors also comment on the concept of including a blog. While some visitors don’t think it is a good idea - most comments are positive:
I love the collection, and love the idea of being able to blog about it on site. I wonder if this is the beginning of museum visitors having input on exhibitions…
I read about this blog on the fashion page of the Milwaukee Journal. What a great idea for a person like me to be able to take a virtual trip to New York and see this exciting exhibit. I hope there is more to come. All the designs are just fantastic!
I’m not a celebrity or a big name in the fashion world, so I don’t get much opportunity to comment publicly on clothes. This blog looks great, and I can’t wait to explore further and learn more about the designs and designers.
I’m very interested in this idea, and I wonder if publishing the exhibition online is the first of its kind for a major museum, though the Met is well known as a forerunner of innovated thinking.
What a terrific idea to have an interactive fashion show/blog. Being able to comment on designers and the history of design really brings to mind how we have been “slaves” to fashion designers versus designers serving us. We see how we have been constricted thru the ages with moments of true beauty to moments of true fashion bondage and ugliness. Which is which? In the eye of the beholder of course!
The Metropolitan Museum of Art’s Costume Institute’s blog.mode: addressing fashion will continue through April 13th.
Be sure to check out the blog, and if you have the opportunity, the exhibit itself.
Then ask yourself:
- What can you and your business learn from the Museum’s example?
- How can you engage your customers more fully in your business?
- How can you make it easier for customers to provide their opinions and feedback on your products and service?
- How do you make them feel more emotionally connected to your business so that you can develop long-term relationships?
photo credit: porcelaingirl
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POSTED IN: Blogging, Non-profits
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