New Year. New Beginnings.
Business and Blogging. Power and Potential.
We are at the brink of incredible change in the way we do business.
Everything we know about communication, marketing, advertising, consumption, customer relations and consumer rights is changing.
Power is shifting and it may will never go back.
The visionary corporations are the ones that are paying close attention to the blogosphere.
They are the ones
- writing blogs, creating podcasts, sending tweets
- reading blogs, watching podcasts, and following tweets
Savvy small businesses are also seizing the advantage of a more level playing field. They are using the power of blogs to transform themselves. They are overcoming size limitations and leaping across geographical boundaries to create global followings of fanatically loyal customers.
There’s a whole new relationship forming between business and consumer.
The world has never been so flat. Communication has never been so intense.
Consumers have never held more power. Corporations have never been more vulnerable. Small business has never had more opportunity.
How will the struggle unfold?
Which corporations will learn to harness the power of blogging to build community and connection?
Which will see their attempts backfire in a morass of bureaucracy and doublespeak?
Which small businesses will tap into the opportunities for low-cost marketing and high-impact visibility?
Which will allow their unique voices to be drowned out in the sea of competition?
And what can we learn from them all?
About doing it wrong. About doing it right. About doing it even better.
Business and Blogging. Power and Potential.
The power of blogging is in conversation. The potential of blogging is in community.
That includes this blog. That includes us. That includes you.
Take part in the conversation. Build the community.
Justify the competition.
Tags: better-business-blogging, blog, Blogging, Corporate, Small BusinessRelated Stories
POSTED IN: Blogging
2 opinions for New Year. New Beginnings.
Mary Emma Allen
Jan 7, 2008 at 5:49 pm
Welcome, Liz and Laura. What a great way to start the new year…relaunching Business and Blogging. I know you two will have some great ideas, ones that Home Biz Notes can refer to, too.
laura
Jan 7, 2008 at 7:24 pm
Thanks Mary Emma!
Stay tuned, we’ve got some exciting things planned.
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