Social Media Platform for China Business
I sat up and took notice yesterday when email from eMarketer arrived. Headed
Chinese Tiger Roars Online, the message included some impressive statistics drawn from a new report, China Online Overview.
A current growth rate of 30% in China’s online population puts the country on course to soon pass the USA in having the most Internet users in the world. With broadband access too: in the first quarter of 2007, the US still led with 60.4 million broadband lines, putting China’s 56.3 second, and closing fast.
Figures like that have big implications for the takeup of social media by Chinese companies and other companies doing business in China.
In October this year I’ll be moderating a session at the interactive marketing conference ad:tech Beijing on the topic “How to Develop a Corporate Social Media Platform”. Also on the panel will be my esteemed colleagues:
- corporate blogging expert Debbie Weil, author of The Corporate Blogging Book (Mandarin version scheduled to by published August or September)
- leading European social media expert, multi-lingual Philippe Borremans of Conversationblog fame.
That’s representation from three continents. There will also be a panel member, not yet announced, who will be ensuring that there is an informed overview of the current China situation.
I welcome any suggestions about sites (in English please) I should visit/bookmark in the meantime.
Tags: ad-tech-Beijing, China, Debbie-Weil, emarketer, Philippe-Borremans, Social MediaRelated Stories
POSTED IN: Blogging, Corporate, Enterprise 2.0, General, International, Small Business, Social Media, Social Networking, Web 2.0
1 opinion for Social Media Platform for China Business
Debbie Weil
Jul 30, 2007 at 9:21 am
Des,
Thanks for the link to the eMarketer stats. I understand that my book is now in the bookstores in Beijing, Shanghai, etc. in Mandarin Chinese. I haven’t seen a copy yet.
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