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Business and Blogging

May 21st, 2007

Virtual Worlds and Business: Play or Work?

Today on the b5media business channel we are looking at the theme “work and play”.
I thought about virtual worlds, such as Second Life.
In an interview with me last December, Debbie Weil, author of The Corporate Blogging Book, asked me if I had tried Second Life. I hadn’t, and the question took me a bit by […]

By Des Walsh -- 1 comment

February 23rd, 2007

For Gen Y, Does “Blogging”=”MySpace”?

One of the main sessions at ad:tech Sydney a couple of weeks ago featured an expert panel whose members were a lot younger than those on the other panels. The panel was there to help the audience understand how young people respond to various attempts by advertisers and marketers to reach and influence them via […]

By Des Walsh -- 5 comments