February 9th, 2007
As recently as two days ago, at the ad:tech Sydney conference, I was asked once again a question I get asked a lot by people considering business blogging.
How can our company have a blog and not risk having all our good ideas taken by others?
Well, at a mechanical level, you could get your IP-specialising legal […]
By Des Walsh -- 1 comment
February 9th, 2007
My aim from when this blog started has been to make the content as international as is possible for an English-speaking blogger to do.
Even with that caveat, it’s easier said than done. There is such a preponderance of North American sites in the results of any searches I do on business blogging that I have to take […]
By Des Walsh -- 2 comments
February 7th, 2007
Happily, Darren Rowse is here at ad:tech Sydney and blogging it. See his report of Day 1, including some comments on the panel session on blogging, in which I participated.
One of the observations several of us panel members made was that businesses that want to understand blogging and communicate with and through bloggers, e.g. the […]
By Des Walsh -- 0 comments
February 4th, 2007
Like others in the business blogging space, I have a high level of belief in the potential of blogging to help just about any business. But plenty of business owners I meet do not see that as applying, or at least not just yet, to their business.
I have a hunch that they will be more […]
By Des Walsh -- 1 comment
February 1st, 2007
I think a lot about corporate blogging policy, or - if you prefer - business blogging policy. That probably comes from all those years working in government - and subsequently consulting to governments - where everything had to have a policy framework and, in principle, expenditure and programs had to fit with that framework (yes, […]
By Des Walsh -- 0 comments
January 18th, 2007
This is a follow-up to my post a few days ago about goal setting and accommodating change, which was my contribution to a group posting theme day for the b5media network’s business channel.
Basically, it’s not too late to set some goals. And there are some resources available to help the process.
Setting goals on or about New Year’s Day […]
By Des Walsh -- 0 comments
January 15th, 2007
I have to say upfront that I find the whole business of goal-setting a challenge. Always have. As I’m a coach as well as a blogger, that challenge has some special professional resonance. At least I have real empathy for clients who don’t find goal-setting easy.
Maybe a goal for me in 2007 would be to […]
By Des Walsh -- 8 comments
January 12th, 2007
For anyone interested in how the blogosphere is developing beyond (as well as in) the USA, there is a new, freely downloadable and thoroughly absorbing report out, courtesy of Edelman, A Corporate Guide to the Global Blogosphere. The report draws on the Edelman Omnibus Blog Survey conducted by Edelman’s “independent research company, Strategy One”. Countries […]
By Des Walsh -- 0 comments
December 13th, 2006
Being interviewed yesterday by Debbie Weil on The Corporate Blogging Show was fun. It was also mentally stimulating for me, as I had anticipated it would be.
Early in the interview, Debbie asked me about this Business and Blogging blog, its focus, the intended audience . I said my idea in setting up this blog was to focus on what I call ”the […]
By Des Walsh -- 4 comments
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