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Business and Blogging

January 24th, 2008

Business Blog Case Study: Correcting a Misperception About Your Company

(businessandblogging.com) Liz and I noticed this post at Behind the Buzz, which describes a scenario in which a business, Vodafone (a mobile phone network in the United Kingdom), had to deal with a customer service problem.
The scenario is this:
Vodafone was trying to contact customers by phone, but customers were not sure whether the calls were […]

By Laura Spencer -- 0 comments

January 16th, 2008

Let’s All just Talk! - Blogging as a Corporate Communication Tool

(businessandblogging.com) What’s at the heart of most relationship problems?
Any sociologist or psychologist will tell you that it is miscommunication.
Your relationships with your customers are no different.
Think about it. If you were going to receive bad news about your spouse or your best friend, who would you rather hear it from? Would you want to […]

By Laura Spencer -- 0 comments