Our guest blogger today, brand catalyst Nina Burokas, looks at the blogging question every business owner needs to be able to answer.
What’s your blogging ROI?
And does it really matter?
Biz Blogging…WORKS. It is of…MONUMENTAL IMPORTANCE. (Or can be.)
- Tom Peters, Foreword to Naked Conversations
Last year, ProBlogger picked up a conversation thread […]
As I’m moderating a panel on Social Media at the interactive marketing event, ad:tech Beijing in November, I’m starting to be more alert than usual to blog posts that offer insight into social media in that vast country and complex, multi-layered culture.
I’m also taking greater interest in matters of business etiquette. A long time ago, […]
I sat up and took notice yesterday when email from eMarketer arrived. Headed
Chinese Tiger Roars Online, the message included some impressive statistics drawn from a new report, China Online Overview.
A current growth rate of 30% in China’s online population puts the country on course to soon pass the USA in having the most Internet users […]
Earlier this year I had the pleasure of being on a panel about blogging, at the ad:tech interactive marketing conference in Sydney. The audience was mixed, ranging from the large proportion who indicated they did not have blogs to pro blogger Darren Rowse, who included some comments on the session in his report […]
In my interview last week with Debbie Weil on The Corporate Blogging Show, Debbie expressed some interest, and curiosity, in my statement that this blog is about “the bloggging of business” - as distinct from “the business of blogging”. I’ve posted about that.
Today I was asked to describe in ten words or less, what this […]
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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