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Business and Blogging

August 29th, 2007

What’s Your Blogging ROI?

Our guest blogger today, brand catalyst Nina Burokas, looks at the blogging question every business owner needs to be able to answer.
What’s your blogging ROI?
And does it really matter?
Biz Blogging…WORKS. It is of…MONUMENTAL IMPORTANCE. (Or can be.)
- Tom Peters, Foreword to Naked Conversations
Last year, ProBlogger picked up a conversation thread […]

By Des Walsh -- 9 comments

April 30th, 2007

Assessing Levels of Social Computing Participation for More Effective Marketing

I’m working with some colleagues on a couple of business initiatives and as a keen blogger I am naturally thinking about how to use blogs to help with the marketing.
And precisely because I am a blogger and I read and comment on other blogs, check my RSS readers regularly, listen to podcasts and am generally […]

By Des Walsh -- 0 comments