As recently as two days ago, at the ad:tech Sydney conference, I was asked once again a question I get asked a lot by people considering business blogging.
How can our company have a blog and not risk having all our good ideas taken by others?
Well, at a mechanical level, you could get your IP-specialising legal […]
Talking to business owners about blogging, I find one of the questions that comes up frequently, in a variety of formulations, is about how you can have a business blog without giving away all your good ideas, your intellectual property.
Tags: Gurteen, ideas, intellectual-property, km, Knowledge Management, Risk ManagementShare This
Making your blog work for your business
Written by Liz Fuller [email], and Laura Spencer [email] for b5media.
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