Business and Blogging

January 24th, 2008

Business Blog Case Study: Correcting a Misperception About Your Company

(businessandblogging.com) Liz and I noticed this post at Behind the Buzz, which describes a scenario in which a business, Vodafone (a mobile phone network in the United Kingdom), had to deal with a customer service problem.
The scenario is this:
Vodafone was trying to contact customers by phone, but customers were not sure whether the calls were […]

By Laura Spencer -- 0 comments

January 4th, 2008

Blogging and PR: Six Principles to Live By

(businessandblogging.com) The purpose of this post is to give you the “how to” of making blogging work for your business. There are six principles that you must implement when you develop a business
blog. I call them the six
be(e)s of business blogging:

Be there. Show up. Post regularly. Develop a posting schedule, […]

By Laura Spencer -- 5 comments

December 31st, 2006

MICE-Contact International Launches a New Blog - I Think

Earlier this year I gave a presentation on blogging to a national conference of meeting professionals.  There was a lot of interest on the day but I haven’t seen much sign since of people in the industry getting seriously into business blogging, at least from the people who were at that conference.
So my curiosity was […]

By Des Walsh -- 1 comment

December 4th, 2006

Wrapping Up 2006, Predictions for 2007

Society for New Communications Research (SNCR) asked its Fellows for some comments on a theme of 2006 in review and some prognostications for 2007. Some responses were serious enough, some light-hearted. All worth a read by anyone interested in business blogging and the wider context of communications.
Debbie Weil, author of The Corporate Blogging Book, was […]

By Des Walsh -- 0 comments

November 29th, 2006

Corporate PR and Blogging

Incresingly, companies large and small are getting to understand that blogging can be an effective tool of corporate communications and public relations.

And unless the CEO or some other senior executive with the CEO’s confidence is an experienced blogger, the next question for some will be, “Who are we going to call?”

By Des Walsh -- 4 comments