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Business and Blogging

August 28th, 2007

Beat Bad Buzz by Tracking Your Own Brand in the Blogosphere

Guest blogger Brittney Gilbert offers some practical advice for companies wanting to guard against bad buzz from the blogosphere.
When widely read blogger Jeff Jarvis of BuzzMachine, AKA Internet Rockstar bought a Dell computer that bit the dust on him, he took to complaining about it on his website. He wrote several entries about “the lemon” […]

By Des Walsh -- 8 comments

February 9th, 2007

How Can We Blog and Protect Our IP?

As recently as two days ago, at the ad:tech Sydney conference, I was asked once again a question I get asked a lot by people considering business blogging.
How can our company have a blog and not risk having all our good ideas taken by others?
Well, at a mechanical level, you could get your IP-specialising legal […]

By Des Walsh -- 1 comment

January 15th, 2007

Spam Karma 2 May Be A More Helpful Comment Spam Blocker Than Akismet

I posted yesterday about the comment spam catching WordPress plugin, Akismet. There are other options.
One that I have used and found very effective is Spam Karma 2. The onsite overview states:
Spam Karma 2 (SK2) is an anti-spam plugin for the WordPress blogging platform. It is meant to stop all forms of automated Blog spam effortlessly, […]

By Des Walsh -- 2 comments

January 11th, 2007

Protecting Your Ideas in a Business Blog

Talking to business owners about blogging, I find one of the questions that comes up frequently, in a variety of formulations, is about how you can have a business blog without giving away all your good ideas, your intellectual property.
Tags: Gurteen, ideas, intellectual-property, km, Knowledge Management, Risk ManagementShare This

By Des Walsh -- 2 comments

December 22nd, 2006

Martin’s Prognostications for Blogging in 2007

Must have been a good red Martin Neumann chose, to assist him in coming up with a very interesting set of seven predictions for blogging in 2007.
1. Blogging will Peak in 2007, Settle and Start to Mature
2. The Rise of the Group Blog
3. Blogging Metrics will be a Big Talking Point and Advances Will be Made
4. […]

By Des Walsh -- 2 comments

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