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Business and Blogging

February 5th, 2008

Did You Miss The Marketing Boat? (Why Blogging Should Be Part of Your Web 2.0 Marketing Strategy)

(www.businessandblogging.com) If you’re not using blogging as part of your Web 2.0 marketing strategy, then there is a good chance that the marketing boat has left port and you’re not on board.
Yesterday, Liz pointed out what can happen if your company fails to understand the importance of bloggers as a market demographic.
Today, I’d like to […]

By Laura Spencer -- 3 comments

July 31st, 2007

Managing Identity in a Web 2.0 World - Part 2: ZoomInfo

The first post in this two part series took a brief look at the challenge of managing our digital identities - what people see when they find us or our companies online.
Way back in 1999, Sun Microsystem’s Scott McNealy famously said “You have zero privacy…Get over it.”
But “getting over it” does not mean we have […]

By Des Walsh -- 1 comment

June 23rd, 2007

Frank Arrigo at AMP Innovation and Thought Leadership Festival

Good to see Microsoft Aussie blogger Frank Arrigo on the speaker list for the AMP Innovation and Thought Leadership Festival in Sydney next week.
Frank’s topic is “To blog or not to blog; that is the corporate question…”.
Some time ago I had the pleasure of presenting at another event in Sydney where Frank was also a […]

By Des Walsh -- 1 comment

May 31st, 2007

Web 2.0 Framework from Ross Dawson

Lately I’ve been collecting links to blog posts which help me understand more of what Web 2.0 is about, where some of the key developments are taking place, and what a more Web 2.0 world might look like.
But for a person who loves words and having things explained in words, I am also a sucker […]

By Des Walsh -- 1 comment

May 28th, 2007

Enterprise 2.0 Explained in Pictures

I’m always on the lookout for simple, clear explanations and illustrations of concepts like Web 2.0 and Enterprise 2.0.
Some months ago I featured here a very helpful white paper on Web 2.0.
And just now I’ve come across a neat, entertaining slide show on Enterprise 2.0.
I’m bookmarking Meet Charlie…What is Enterprise 2.0? Scroll down the […]

By Des Walsh -- 1 comment

April 20th, 2007

Business Blogging, as with Other Business Activities, Needs Persistence

At a business breakfast I attended last Wednesday, the speaker was a legend of Australian business, Bob Ansett, who as his website says built Budget Rent a Car from scratch to a multimillion dollar enterprise. And in the process he became famous in Australia as a business innovator. Knowing of him and something of […]

By Des Walsh -- 1 comment