The Art of Building Relationships and Winning Customers (Blogging and PR)
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(businessandblogging.com) Do you have an ongoing relationship with your customers as individuals? Do you have regular conversations with them outside of a normal business transaction?
If your company is like most businesses, then your answer is probably “no.” If you have a business blog, however, your answer just might be “yes.”
That’s because blogging allows you to build long-term relationships with your customers. It’s called relationship marketing, and it works. A blog can help your clients develop a loyalty that would never result from other forms of marketing and advertising.
Why does it work?
Good blogging is a conversation, and conversation is one of the essential building blocks of relationship. Blogging overcomes the natural barriers to communication with your customers that would normally exist. Barriers such as time, distance, and culture melt away through the “magic” of the Internet.
Over at Blog Business World Wayne Hurlbert has a classic post, Traditional Values: From the General Store To The Internet, describing how relationship marketing works.
The good thing about having a good company blog is that it is a great equalizer. It can give large companies the intimacy of a country store and small companies the presence of giant corporation.
My next post will go over some important principals to consider when setting up your corporate blog.
Tags: Good-Will, PR-and-Blogging, relationship-marketingRelated Stories
POSTED IN: Public Relations
1 opinion for The Art of Building Relationships and Winning Customers (Blogging and PR)
Why Corporates Aren’t Blogging? · Versa Creations Marketing & Advertising Blog
Jan 9, 2008 at 3:30 am
[…] post was inspired by Laura Spencer’s The Art of Building Relationship on business blogging as well as the questions I’ve received since I’ve started to blog. […]
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