The New Web 2.0 Careers
(www.businessandblogging.com) Web 2.0 has created a new business environment, and along with that new business environment have come some new jobs.
The Web 2.0 jobs are jobs that didn’t exist ten, or even five (in some cases), years ago. They are jobs that may not exist, at least in the exact same form that they are in today, in five, or ten years. Web 2.0 jobs are unique to the online challenges that businesses face today.
What are the Web 2.0 jobs? We’ve already talked about some of them here at Business and Blogging, but let’s take a closer look:
- Online Reputation Manager. We’ve already had an interview with an online reputation manager at Business and Blogging. A person in this job is responsible for monitoring, and perhaps repairing, the online buzz about companies and individuals. Most companies are starting to realize that, with the power of blogs and other online forms of communication, a rumor can spread in an instant. A great illustration of online reputation management can be found in this post at Search Engine Guide from Jennifer Laycock.
- Community Manager. A community manager (this position has several different names) is responsible for engaging the online community on behalf of a company or organization. Someone with this job would likely open social media accounts in order to interact with a company’s clients and potential clients. They may even start a community for the business. To learn more about this Web 2.0 career, visit this post from Jeremiah Owyang at the Web Strategy by Jeremiah blog.
- Blog Consultant. Blog consultants come in many types and flavors. Generally speaking, a blog consultant will analyze your blog and provide suggestions to help you improve it. They may look at the design, content, or your blog strategy. Once they have made a suggestion, they may carry it out themselves, or recommend someone else who can do the work.
- Search Engine Marketer. This is another position that goes by several titles. A search engine marketer is someone who optimizes search engine strategies in order to market a product or service. I didn’t realize it, but in researching this story I learned that search engine marketers have their own professional nonprofit organization, SEMPO.
- Web Content Writer. A web content writer may create articles for websites, ghostwrite business blog posts, or create copy for some of the other Web 2.0 specialists. The online demand for copy has grown so great that an entire industry has sprung up to support it.
That’s my wrap-up of jobs that have been created by the Web 2.0 environment.
Have I missed any Web 2.0 jobs? Have I described your job?
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POSTED IN: Web 2.0
9 opinions for The New Web 2.0 Careers
Ken Pruitt
Mar 19, 2008 at 5:36 am
You have covered the the image and client aspects well. I am sure that this idea is not new, but I think that a move toward integrating social tools into your business, school, or non-profit, requires a knowledgeable and understanding person in charge of staff development.
Although I worry that such a title may take up both sides of the business card.
Frymaster
Mar 19, 2008 at 6:27 am
I just spend most of my time explaining what it is, the real basics. Ken’s right. Training (more like hand-holding, training-wheels, etc.) is key. What’s funny is that virtually all orgs and cos have super-experienced web 2-ers on staff, but they’re not the people you expect, so their latent knowledge goes untapped.
Here’s some pretty smart talk re: marketing 2.0 social media on a blog started by ad biz journo superstar Cathy Taylor. I talk it up here.
Found this post via @jowyang tweet. Follow him. He’s wikkit smaat.
The New Web 2.0 Careers | David Bisset: Web Designer, Coder, Wordpress Guru
Mar 19, 2008 at 7:03 am
[…] this via a Twitter stream (jowyang): The New Web 2.0 Careers. Sometimes you don’t realize new jobs (now that web programmers and web designers are […]
Laura Spencer
Mar 19, 2008 at 7:03 am
Hi Ken!
Yes, I think that the HR department has their job cut out for them as they develop these new job titles and descriptions. (Not having a specific job description could lead to the job not getting done properly.)
i call bull
Mar 19, 2008 at 2:24 pm
Wow, so you can now call a web surfer an online reputation manager? Where do I sign up??!?!
Laura Spencer
Mar 19, 2008 at 6:03 pm
Thanks for stopping by I call.
As we discussed in our earlier posts about reputation management, there’s a lot more to it than just websurfing. A reputation manager would also take steps for repairing negative publicity - which could be quite a LOT of work.
SpilltoJill
Mar 19, 2008 at 8:11 pm
I feel like you were reading my mind - as I have trying to come up with what I am good at doing, and you may have nailed it with some of these!
Laura Spencer
Mar 20, 2008 at 6:36 am
Hi SpilltoJill!
I’m glad that the post was helpful. Good luck as you pursue some of these positions.
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